Goose Island Drafts New Promotions And New Beers
Chicago-based Goose Island Beer Co. will formally introduce the brand to consumers its first national advertising campaign this year. Goose Island beers, which include 312 Urban Wheat beer and Honker Ale, became available in...
Goose Island’s 312 Urban Pale Ale To Debut March 12
CHICAGO, February 24, 2014 –On March 12, 2014, also known as “3-1-2 Day”, Goose Island will expand its “312 Urban” line by unveiling the new 312 Urban Pale Ale nationally to complement its flagship...
Two New Bud Light Rita Flavors Hit The Market
Hoping to capitalize on the success of Bud Light Lime-A-Rita, Straw-Ber-Rita and the seasonal Cran-Brrr-Rita, Anheuser-Busch In-Bev has added two new permanent flavors to its lineup of Margarita-flavored malt beverages: Mang-O-Rita and Raz-Ber-Rita. The...
MillerCoors Launches Another Hard Cider
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and...
Fill ‘Er Up
Growlers are a roaring business for enterprising retailers. In-store kiosks filling up those little brown jugs of beer to-go are appearing in venues as diverse as supermarkets, convenience stores and even pharmacies, as well...
Smith & Forge Hard Cider
MillerCoors debuted a new hard cider, called Smith & Forge. Made from apples, the new brand is 6% alcohol by volume, and features a crisp finish following a taste not as sweet as many...
Miller Fortune
MillerCoors has debuted Miller Fortune, which the company says was developed to be consumed during spirits occasions, even suggesting that it be consumed in a rocks glass. Because of that statement, there was a...
Heineken’s Ideas Brewery Attracts Millennials
The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.
Constellation Talks Craft Beer Acquisitions
Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...
Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.