Budweiser and Dwyane Wade Launch Budweiser Zero
In collaboration with NBA legend and entrepreneur Dwyane Wade, Budweiser has launched its first zero-alcohol brew, Budweiser Zero.
The new brew has no sugar, only 50 calories and is 0.0% ABV. Budweiser Zero looks to...
Smirnoff Announces Smirnoff Ice Zero Sugar
The makers of Smirnoff have launched the new Smirnoff Ice Zero Sugar.
This ready-to-drink malt beverage has no sugar, with flavors that balance citrus and sweet, the company says.
Continuing the "better-for-you" drinking trend, Smirnoff Ice...
Founders Brewing Announces Return of Underground Mountain Brown
Founders Brewing Co. announced today that Underground Mountain Brown will return to the brewery’s 2020 Barrel-Aged Series lineup.
First launched in 2019, Underground Mountain Brown is a barrel-aged version of the brewery’s since-retired imperial brown...
Jack’s Abby Signs Partnership with Boston Celtics
The NBA is back and the Boston Celtics have a new brand partner.
The Mass-based craft beer brand Jack’s Abby Craft Lagers and the Celtics have signed a four-year partnership, which will include a specialty-release...
Goose Island Announces 2020 Bourbon County Stout Lineup, Release Date
Beer collectors, take notice. Your cellars are about to gain some new bottles.
Goose Island Brewery has unveiled their 2020 Bourbon County Stout lineup, and announced when these beers will hit retail shelves nationally.
This year,...
Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer
Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand.
Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling...
Founders Brewing Introduces Más Agave Premium Hard Seltzer
The latest hard seltzer on the market is Más Agave Premium Hard Seltzer, from Founders Brewing.
This is the first hard seltzer that Founders has released. It joins their year-round lineup.
Más Agave Premium Hard Seltzer...
Dos Equis Unveils New Packaging
Dos Equis beer will look different come this fall.
The Mexican brand, owned by Heineken, has announced a branding refresh to "maintain relevance with today’s consumer."
The new design incorporates its Mexican heritage with a fusion...
What’s Behind the Beer Can Shortage?
Why have beer cans become the new toilet paper?
As though this year weren’t challenging enough, now alcohol retailers must also contend against product shortages caused by a lack of aluminum. Brewers of all sizes,...
Molson Coors Launches Non-Alc Seltzer, Huzzah
Continuing the trend of nonalcoholic beverages, Molson Coors Beverage Company today launched Huzzah Probiotic Seltzer, the first non-alc innovation from the company’s emerging growth division.
The new brand rolls out this month with the support...