Budweiser and Jim Beam Release Reserve Black Lager
Budweiser and Jim Beam Bourbon have announced a new beer collaboration: Budweiser Reserve Black Lager.
This marks the second...
Truly Named Official Hard Seltzer of the NHL
The Boston Beer Company and the National Hockey League have announced a new multiyear U.S. partnership, naming Truly Hard Seltzer the official...
The 2019 Beer Growth Brands: What’s Driving the Category
We calculated our annual Beer Growth Brands Awards a bit differently in 2019.
This year we polled beverage alcohol...
Founders Announces Final Release of CBS
A popular barrel-aged stout is back for 2019 — in a new bottle — and on retail shelves and tap lines for...
AB-InBev Acquires Platform Beer Co.
After taking a two-year break from acquiring craft beer brands, Anheuser-Busch InBev is back in buying mode.
The beer...
Dos Equis Activates College Football Promotions
Dos Equis is back as the official beer sponsor of the College Football Playoff.
With a promotion in market...
Budweiser Releases Limited-Edition Harvest Reserve
Budweiser today unveiled Harvest Reserve Deep Golden Lager, a limited-edition beer.
At 5.4% ABV, Budweiser Harvest Reserve is brewed...
Yuengling Releases Retro Cans in Celebrating 190th Anniversary
To mark its 190th anniversary, Yuengling will launch a new set of retro-styled cans and packaging of regional favorites Premium, Premium light...
Craft Beer/Chinese Food Pairing Ideas
An ice-cold beer can balance the zing from Asian spices that comprise the bold flavors of classic Chinese dishes. But as a...
Jägermeister Launches ‘Deer & Beer’ Campaign
To encourage Millennial consumers to drink Jägermeister this summer, the herbal liqueur brand has unveiled the “Deer & Beer” marketing program.