International Affairs
Imports are growing in the U.S. beer market, even while overall sales are down, but import growth is uneven. Some players are strong, others losing share. Indeed, many see the import market as segmented...
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June...
New Light Beer Campaign from Heineken
The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:
New York, NY (July 21, 2014) --...
Crafting Profits
This spring, Garrett Oliver, the brewmaster at Brooklyn Brewery, received the James Beard Award for “Outstanding Wine, Beer, or Spirits Professional.” Although Oliver and others from the craft beer world have been nominated in...
Cider Scramble
How’s the state of the hard cider market these days?
Well, as a cider maker might say, it’s mostly sweet and a little bit sour.
There’s a lot of sugar to the tongue these days. Though...
Coors Light Rivalry Kick Off
Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on football rivalries on both the college and professional level. From...
Anheuser-Busch Celebrates 5th Annual Be(er) Responsible Day
The brewer put out a new video today to draw attention to the importance of having a plan to get home safe. From the press release:
ST. LOUIS, (Sept. 19, 2014) – Budweiser today released...
Don’t Count Beer Out Yet
NOTE: This story contains additional text and charts that were not in the original version published in the September/October issue of Beverage Dynamics.
There’s nothing like a little doom-and-gloom to sell newspapers—or, in today’s world,...
Growth Brands: Beer (and cider) Here!
To view a full PDF of the story complete with charts, please click here: BD-beer-growth-brands.
Beer is the adult beverage of choice in the U.S., according to a recent Gallup poll. The study found that...
Guinness goes Blonde
Guinness announces the release of a new Blonde American Lager. From the press release:
LATROBE, Penn. and DUBLIN – A beer with a dark past is coming to a store near you in September.
Guinness...