Jägermeister Launches ‘Deer & Beer’ Campaign
To encourage Millennial consumers to drink Jägermeister this summer, the herbal liqueur brand has unveiled the “Deer & Beer” marketing program.
The campaign aims to showcase how Jäger’s blend of 56 herbs, blooms, roots and...
Boston Beer Co. and Dogfish Head to Merge
Two major craft beer producers and pioneers will become one.
The Boston Beer Company and Dogfish Head Brewery announced today that they have signed a definitive merger agreement.
The combined company will maintain its status as...
New Budweiser Beer Honors 50th Anniversary of Moon Landing
Budweiser today unveiled its new Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon landing.
The new brew is inspired by an archival Budweiser recipe from the...
Tecate Releases Retro Cans
To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages.
Containing the same beer, Tecate aims to reach consumers who are responding to nostalgia in a way...
Heineken Announces Branding Makeover
Heineken has announced plans to refresh its brand identity this spring.
The new look includes a "generous splash" of its iconic green color, plus a big red star to help pop on shelves and at accounts, the...
Italian Beer Brand Peroni Launches First U.S. National Campaign
As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its first-ever U.S. national campaign.
This comes as the 50-year-old global beer...
Heineken Launches Summer Music Sweepstakes
Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes.
Beginning April 15 and continuing to September 30, 2019, consumers are invited to...
19 Crimes Launches Beer Line with Augmented Reality Labels
The 19 Crimes wine brand — known for their prisoner-themed labels with augmented reality — will launch three craft beers in the U.S. this March.
The new brews are an India pale ale, a pilsner and...
Sam Adams Releases New England Pale Ale Nationwide
Following the release of their New England IPA, Samuel Adams has announced the nationwide launch of its New England Pale Ale.
New England Pale Ale was born in the Sam Adams Nanobrewery in Boston. Unlike most...
8 Craft Beer Trends in 2019
Craft beer seems to be at a crossroads.
Industry growth has slowed (although there still is growth). At the same time, the number of U.S. breweries continues to reach new records. Added up, that’s not an...