Heineken’s New “Cities of the World” Campaign

The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read...

Constellation Talks Craft Beer Acquisitions

Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger...

Heineken’s Ideas Brewery Attracts Millennials

The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.

Miller Fortune

MillerCoors has debuted Miller Fortune, which the company says was developed to be consumed during spirits occasions, even suggesting that it be consumed in...

Smith & Forge Hard Cider

MillerCoors debuted a new hard cider, called Smith & Forge. Made from apples, the new brand is 6% alcohol by volume, and features a...

Fill ‘Er Up

Growlers are a roaring business for enterprising retailers. In-store kiosks filling up those little brown jugs of beer to-go are appearing in venues as...

MillerCoors Launches Another Hard Cider

Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color,...

Two New Bud Light Rita Flavors Hit The Market

Hoping to capitalize on the success of Bud Light Lime-A-Rita, Straw-Ber-Rita and the seasonal Cran-Brrr-Rita, Anheuser-Busch In-Bev has added two new permanent flavors to...

Goose Island’s 312 Urban Pale Ale To Debut March 12

CHICAGO, February 24, 2014 –On March 12, 2014, also known as “3-1-2 Day”, Goose Island will expand its “312 Urban” line by unveiling the...

Goose Island Drafts New Promotions And New Beers

Chicago-based Goose Island Beer Co. will formally introduce the brand to consumers its first national advertising campaign this year. Goose Island beers, which include...
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