Tröegs Blizzard of Hops
Tröegs Independent Brewing has announced the 2023 release of Blizzard of Hops, its longest running seasonal IPA.
The winter IPA has been a mainstay of the Hershey, PA, brewery’s rotating seasonal series since its...
Our 2023 Beer Supplier of the Year: Constellation Brands
For nearly 75 years, consumer-led decision-making has driven every aspect of business at Constellation Brands. No matter how often customer preferences change, the company always delivers. And it shows in their sales.
Constellation Brands was...
Bud Light Returns as Official Beer of UFC
Bud Light is back in the Octagon.
UFC, the world’s premier mixed martial arts organization, and Anheuser-Busch have announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive “Official...
Beer Trends in 2023: A Time of Transition
Perhaps more so than any other beverage alcohol category, beer has undergone the most change in the past five years.
Pre-pandemic, a rise in microbrewery taprooms drove greater consumer experimentation, which in turn helped fuel...
Announcing The 2023 Beer Growth Brands Awards Winners
It hasn’t been an easy time for beer in recent years. Pandemic-inspired shifts in consumer behavior so far have not favored the category, for one thing. Increasing competition from spirits hard seltzer and other...
Molson Coors Unveils Spiked Refresher Line Happy Thursday
As beer companies continue to innovate for younger LDA drinkers, Molson Coors has introduced Happy Thursday, a line of spiked refreshers inspired by the preferences of 21-26-year-old consumers.
This new release is designed as easy...
Guinness Chicago Brewery Nears Opening
Following the success of the Guinness Open Gate Brewery & Barrel House opened near Baltimore in 2018, the brand now nears the official opening of a new, similar facility in Chicago.
Guinness Open Gate Brewery...
Mother Earth Brewing Co. Hop Monster HIPA
Mother Earth Brewing Company has released the latest in its rotating Hazy IPA series: Hop Monster.
Hop Monster leans into its bitterness quite a bit more than the typical New England style of hazies, with...
Yuengling Oktoberfest
D.G. Yuengling & Son, Inc. will bring back its Yuengling Oktoberfest for 2023.
Yuengling’s Oktoberfest pays homage to the brand’s traditional German roots.
Copper in color, this medium-bodied beer is a blend of roasted malts and...
Keystone Light The Hunt
Taking a cue from hunting season, hidden among seasonal packs of Keystone Light this fall are blaze orange cans featuring QR codes to win a variety of prizes.
For this returning promotion, Keystone Light in...