Guinness goes Blonde

Guinness announces the release of a new Blonde American Lager. From the press release: LATROBE, Penn. and DUBLIN – A beer with a dark past is coming to a store near you in September. Guinness...

Growth Brands: Beer (and cider) Here!

To view a full PDF of the story complete with charts, please click here: BD-beer-growth-brands.     Beer is the adult beverage of choice in the U.S., according to a recent Gallup poll. The study found that...

Don’t Count Beer Out Yet

NOTE: This story contains additional text and charts that were not in the original version published in the September/October issue of Beverage Dynamics.   There’s nothing like a little doom-and-gloom to sell newspapers—or, in today’s world,...

Anheuser-Busch Celebrates 5th Annual Be(er) Responsible Day

The brewer put out a new video today to draw attention to the importance of having a plan to get home safe. From the press release:   ST. LOUIS, (Sept. 19, 2014) – Budweiser today released...

Coors Light Rivalry Kick Off

Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on football rivalries on both the college and professional level. From...

Cider Scramble

How’s the state of the hard cider market these days? Well, as a cider maker might say, it’s mostly sweet and a little bit sour. There’s a lot of sugar to the tongue these days. Though...

Crafting Profits

This spring, Garrett Oliver, the brewmaster at Brooklyn Brewery, received the James Beard Award for “Outstanding Wine, Beer, or Spirits Professional.” Although Oliver and others from the craft beer world have been nominated in...

New Light Beer Campaign from Heineken

The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:   New York, NY (July 21, 2014) --...

Sam Adams Brewing a Wedding Ale for Charity

The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release: BOSTON, June...

International Affairs

Imports are growing in the U.S. beer market, even while overall sales are down, but import growth is uneven. Some players are strong, others losing share. Indeed, many see the import market as segmented...