Dogfish Head Announces Just-Add-Ice Summer Pack
Dogfish Head Craft Brewery has announced the release of the Off-Center Your Summer Pack, an assortment of canned brews in a box that converts into a functional cooler. Just pop it open and add...
Dogfish Head Makes Liquid Truth Serum Year-Round, Unveils Fruit-Full Fort
Dogfish Head Craft Brewery enjoyed so much success with Liquid Truth Serum IPA, released last October, that the company will add the brew to its year-round lineup.
Additionally, the beer will transition from 6-packs of...
Heineken USA Appoints New CEO
Heineken USA has announced the appointment of Maggie Timoney as Chief Executive Officer.
Timoney has more than 25 years of experience in the beer and cider business. She will succeed Ronald den Elzen, who will...
Sapporo Releases Larger Can Format
Sapporo, among the best-selling Asian beer brands in the U.S., has announced today the release of Sapporo Premium in a new 16-oz. (473 ml.) version of the Sapporo can.
The new package will join Sapporo’s...
The Future of Augmented Reality on Alcohol Packaging
The Australian wine brand 19 Crimes made a big splash last year when they released AR-capable labels. These brought to life the historic criminals depicted on the bottles. Consumers downloaded the brand’s AR app,...
America’s Independent Beer Distributors Kick Off Summer Season
As Memorial Day weekend approaches, America’s more than 3,000 independent beer distributors are bringing a variety of beer brands to help retailers across the country stock up for the beginning of the summer beer...
Interview: Why Contract Brewing Helps the Whole Industry
The craft beer industry has never been more competitive. Launching a new brewery in this crowded market is difficult, as is expanding rapidly when a brand takes off. Both scenarios require a lot of...
Beer and Cider Trends for Summer 2018
Summer is the season for lighter beverages. Mainstream domestic lagers and their low calorie/carb variants come into their own when the weather warms, as do imported counterparts.
What new brands are brewers launching to catch...
Beer Institute Believes Beer Shipments Will Decline in 2018
Both the beer and craft beer categories have run into headwinds in recent years, and the Beer Institute does not believe these challenges will relent in 2018.
Quite the opposite. As reported by Brewbound, Michael Uhrich, chief economist...
Red Stripe Announces Summer POS Programming
Red Stripe, the pale lager from Jamaica, has announced a sweepstakes as part of its summer program.
The brand will leverage its global Reggae platform through its “Escape to Jamaica” sweepstakes and send five LDA+...