Dissecting Imported Beer

Imported beer has enjoyed cachet in America since our earliest days. Bass Ale reached America from England in 1779. George Washington was especially fond of porter, the English style that grew to great popularity...

Anheuser-Busch Embraces Big Data

In November I traveled to St. Louis, where I attended the annual Anheuser-Busch trade media open house. I had the opportunity to hear about the company’s latest initiatives, sample some new products, take a...

Bud Light Expands “Whatever” Campaign to Bottle Messages

Bud Light has added "Up For Whatever" messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand's campaign that began with the Epic Night Super...

Deck the Aisles With Seasonal Beers

Historically, brewing naturally follows the changing of the seasons. And consumers follow the changing parade of seasonal beers. Arguably, winter seasonals are the most important of the year — robust and hearty, often-spicy brews...

Winners Crowned at Massive Beer and Cider Festival

The 18th Annual Great International Beer & Cider Competition was held on Nov. 7 in Providence, R.I., one day before the 21st Annual Great International Beer Festival. More than 700 beers and ciders from breweries...

NYC Beer Week Set for 2015

The seventh annual event will take place from Feb. 20-March 1 throughout New York City, highlighted by the inaugural Ruppert's Cup to name the nation's best craft brewery. From the press release: New York, NY...

Tecate Wants to Extend the Holidays

Tecate and Tecate Light will feature a retail program around Lupe-Reyes, a Hispanic holiday season that runs from Dec. 12 to Jan. 6. From the press release:   NEW YORK (Oct. 6, 2014) –The December holiday...

North American Craft Brewers Assist Scottish Compatriots

The Scottish delegation will meet with craft brewers in Boston and Toronto in an effort to deepen their understanding of all things related to craft brewing. From the press release:   Boston – While Scotland may...

Tecate’s New Taste the Triumph Program

Tecate and Tecate Light recently announced a retail campaign around the boxing match between Manny Pacquiao and Chris Algieri on November 22. The promotions include POS materials, a sweepstakes and mail-in rebates. From the...

Heineken to Become Official Beer of MLS

Heineken strengthens its global soccer presence by linking up with Major League Soccer beginning in its 20th anniversary season of 2015. From the press release:   White Plains, N.Y. -- Heineken today announced a landmark, long-term...