Can Chilean Craft Beer Make it in America?
If American beer drinkers most crave what’s new to them, then perhaps the next trend will be craft from foreign countries.
Think about it. How much international craft are we currently drinking? Beyond Belgium and...
Constellation Brands Acquires Ballast Point Brewing & Spirits
Another well-established craft brewery has been bought by a major alcohol company.
Constellation Brands announced Monday that it has successfully acquired the San Diego-based Ballast Point Brewing & Spirits.
The purchase price is approximately $1 billion.
The Ballast Point a beer...
Tecate Multicultural Campaign Celebrates Holiday Season
From Thanksgiving to Dia de Reyes, Tecate Light will run a comprehensive, 360° program that offers LDA+ consumers "everything they need to kick-start their holiday celebrations.
The fully-integrated retail promotion — including digital partnerships with Pandora and...
Heineken’s ‘What’s Your Play’ Program Targets Football Fans
Heineken is tapping into football season with its What’s Your Play? program.
This portfolio retail program runs Jan. 1 through Feb. 28. It includes football-themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire the LDA+ men of...
AB Inbev Posts Mixed Financial Results in Advance of SabMiller Merger
Global beer giant AB Inbev reported a Q3 revenue decline as it closes in on acquiring rival SabMiller.
However, the results are positive if viewed without currency-based contributing factors.
Revenue in Q3 2015 was $11.38 billion, down from $12.24 billion this time last...
AB Inbev and SABMiller Seek Deadline Extension to Complete Deal
The merge between the world's two largest beer companies will have to wait at least another week.
AB Inbev and SABMiller announced yesterday that they have sought an extension until Wednesday, Nov. 4, to finish the $104.2...
Website Allows Drinkers to File for Beck’s Refund Following Lawsuit
A website has been launched that lets drinkers file for a refund after the recent agreement in the Beck's labeling lawsuit'.
This comes after Anheuser-Busch agreed to pay up to $28 million in a settlement over a class action...
An Oktoberfest Steeped in Connecticut Craft History
Last weekend I attended Connecticut’s longest running Oktoberfest, a showcase of local breweries well established and up and coming.
For 19 years, the Hamden Knights of Columbus Lodge has hosted their popular Oktoberfest (plus a...
Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group
Heineken is inviting legal consumers to "Light Up Your Holidays" this season with a fully-integrated, seasonal program.
The promotion includes strategic digital partnerships, a sweepstakes, and a three-way partnership between Heineken, Pernod Ricard USA and...
Anheuser-Busch Will Pay Up To $28M in Beck’s Labeling Lawsuit
Anheuser-Busch has agreed to pay up to $28 million in a settlement over a class action lawsuit about the labeling of Beck's beer, according to a Reuters article.
The lawsuits derives from drinkers believing the brand misled...