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Anchor Saison Spring Ale

Anchor Brewing announces the national release of Anchor Saison Spring Ale, a Belgian-style ale with a California twist. First released in California only in March of 2014, this seasonal brew is now spreading to the entire...

Lemon-Ade-Rita

The successful Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-flavored malt alcohol beverage with a twist of Bud Light Lime that...

Beers of Mexico Variety Pack

Heineken USA announces the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul – a blend of golden wheat lager and blue agave. Dos Equis Azul will once again join...

Warsteiner redesign

Warsteiner is refreshing its brand. Starting February 2015, U.S. fans will begin to see the new look. The new branding includes: Refreshed Logos: The Warsteiner name features a larger, simpler font in metallic gold. Within its round logo, the typical...

Michelada Diablo

Tecate has announced the introduction of Tecate Diablo, a Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category...

Bud Light MIXXTAIL

Bud Light is introducing a new cocktail-inspired product: Bud Light MIXXTAIL. Bud Light MIXXTAIL is 8% ABV and available in three flavors – Long Island, Firewalker and Hurricane. Like the cocktails that inspired it, Bud Light MIXXTAIL is...
Tecate

Tecate Teams up with Chivas for Bicultural Sponsorship Campaign

Tecate and Tecate Light have become the official beer sponsors of American activities for the Mexican soccer club Chivas del Guadalajara. The announcement this weekend – part of Tecate’s “Taste of Triumph” campaign -- continues the...

Calling All Beer Experts!

Following the long success of its National Retail Wine Panel, Beverage Dynamics is in the process of forming a new Retail Beer Panel to review the newest and most interesting beers to hit the...

Newcastle Unveils Crowdfunded Super Bowl Ad

Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding. The Newcastle “Band of Brands” ad brought together 37...

Survey: Majority of Americans to Celebrate Super Bowl Responsibly

This Sunday, most Americans who drink during the big game will do so safely. Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted on the company's behalf by Harris Pollto. Seventy-three percent...