Tröegs Perpetual Haze
Tröegs Independent Brewing has released Perpetual Haze, a beer meant to blend the bitterness of a West Coast IPA with the softness of a hazy.
Envisioned as a companion to the brewery's popular Perpetual IPA,...
Molson Coors, Coca-Cola Collab on Peace Hard Tea
Building on its relationship with The Coca-Cola Company, Molson Coors has announced their latest collaboration: Peace Hard Tea.
This new product will roll out in September 2023.
Fruit-forward in flavor, Peace Hard Tea is 5% ABV....
Tröegs Field Study IPA
Tröegs Independent Brewing has announced the release of Field Study, an IPA inspired by the brewery’s annual trip to the Pacific Northwest’s Yakima Valley for hop selection.
Like many of its beers, Field Study began...
Boston Beer Company Introduces Slingers Signature Cocktails
As the ready to drink movement continues to expand into higher-ABV offerings, the Boston Beer Company has launched Slingers Signature Cocktails.
This new line is a malt-based, 8% ABV, cocktail-style drink in a 24-oz. can.
Three...
Jack Daniel’s, Coca-Cola RTD Rolls into U.S.
Two of the more iconic American brands, Jack Daniel's and Coca-Cola, have partnered to launch a ready to drink cocktail collaboration: Jack Daniel’s & Coca-Cola Ready-to-Drink.
This pre-mixed cocktail collaboration first hit shelves this past...
Harpoon Juicer Hazy IPA, UFO Florida Citrus
Mass. Bay Brewing Company — the parent company of Harpoon and UFO Beer — has released two new year-round beers: Harpoon Juicer Hazy IPA and UFO Florida Citrus.
“Fruity, citrusy beers have always been popular...
Tröegs LolliHop Double IPA
Tröegs Independent Brewing has announced that LolliHop Double IPA has joined its year-round lineup of beers, alongside Perpetual IPA.
Since 2019, LolliHop has been a part of Tröegs’ Once-a-Year offerings, which also include beers such...
Mexican Beer Trends in 2023
Agave isn’t the only hot commodity coming out of Mexico these days. In fact, the popularity of Mexican beer predates both tequila and mezcal by decades. Often seen as a refreshing summer option, the...
Sierra Nevada Torpedo IPA Rebrand
Craft beer pioneer Sierra Nevada has announced a new look for their long-running Torpedo IPA.
Although the look has changed, the recipe remains the same. Torpedo (7.2% ABV, 65 IBU) has strong hops, with notes...
Jim Beam RTD Kentucky Coolers
Jim Beam Kentucky Coolers were made in partnership with The Boston Beer Company, for consumers seeking a beverage full in flavor but with a lighter profile and smooth finish, the companies say.
Kentucky Coolers are...