ICE BEER MAINTAINS ITS COOL
STABILIZED AT ABOUT 4% OF THE U.S. BEER MARKET, THE ICE BEER SEGMENT IS SOLIDIFYING ITS POSITION.PHOTO: COBI, PRODUCTIONS NYC The ice beer phenomenon hit the U.S....
THE SPIRIT OF MEXICO
Americans are, indeed, drinking better these days, with the superpremium segments of several spirits categories -- such as Scotch, bourbon, vodka and cognac -- seeing lots more...
IMPROVING YOUR SHELF-IMAGE
Joe Hults (right), category manager for ABC Fines Wines & Spirits, the Orlando, FL-based chain of 170 stores, uses data from a variety of sources to determine...
Vodka’s Sweet Success
Strawberry Shortcake, Orange Cream Pop, Iced Cake, Candy Cane, Sugar Cookie, Pumpkin Spice, Root Beer Float, Rainbow Sherbet. When it comes to vodka flavors, liquor shelves seem to...
Merchandising & Promotion
BRAND PROMOTION ABSOLUT VODKA (Seagram Americas) Besides the ongoing innovative promotions of its best-selling imported vodka, the company is targeting merchandising activi- ties...
ICE BEER MAINTAINS ITS COOL
The ice beer phenomenon hit the U.S. a few years ago with the suddenness and fierceness of an Arctic Express out of Canada. When sales slowed, and...
A WORLD OF BEVERAGES
Consolidation has been the buzzword in the beverage industry, but the year has seen its share of new products, new segments and new initiatives -- mainly by...