Aiming for Profits
By Robert Plotkin Shooters are the Rodney Dangerfield of mixology. They get no respect, which is a pity, because ounce for ounce they pack more marketing potential than...
RETAILER WINE TASTING
We start the New Year with a selection of merlots, many from California but others from Washington State, France, Chile, Australia, New Zealand and Italy. Generally speaking, merlot's...
COLD WEATHER, HOT PROFITS
Cold Weather, Hot Profits As most of the country falls into a winter chill, there's no reason that retailers can't see their profit picture warm up. Here's a...
Connecting The Dots
Shakeout and consolidation have come, as they must, to the beverage alcohol industry's emerging e-commerce sector. Once promising platforms have disappeared, some swallowed by competitors, and promising new...
SERVICE, SERVICE, SERVICE
From fast-food restaurants to car dealers, from department stores to airlines, businesses of all types talk about the importance of customer service. According to Burt Notarius, owner of...
FOURTH-QUARTER PROMOTIONS
FALL SEASONAL PROMOTIONS AND HOLIDAY TIE-INS CAN BE A BOON TO SALES IN THE FOURTH QUARTER. HERE'S A SAMPLING OF SUPPLIER MERCHANDISING MATERIALS AVAILABLE TO RETAILERS KICKING OFF...
WARMING UP SUMMER SALES
SUPPLIERS OF WINE, BEER AND SPIRITS ARE DIVING INTO THE SUMMER MONTHS WITH A HOST OF WARM-WEATHER PROMOTIONS. THE FOLLOWING IS A SAMPLING OF POINT-OF-SALE MATERIALS AVAILABLE TO...
GETTING A HANDLE ON CATEGORY MANAGEMENT
GETTING A HANDLE ON CATEGORY MANAGEMENT How to use the category management assistance offered by suppliers and distributors to your best advantage. By Cheryl Ursin "I get...