Freixenet Wine Halloween Campaign Embraces Customization, Costumes

Freixenet wines is encouraging consumers to dress up their products this Halloween. Freixenet’s Cordon Negro Brut ($12) will be armed in stores with Halloween-themed stickers, allowing consumers to “costumize”...

Heineken Outreach to Retailers

Heineken USA is launching a series of email communications beginning in September that will target off-premise trade professionals. The emails will invite retail operators and decision makers...

Alcohol App Thirstie Seeks Next Round Funding

The digital alcohol landscape continues to shift and grow. The national on-demand wine, beer, and spirits delivery service Thirstie announced today it has started its Series A...

Dos Equis Announces Annual Halloween Masquerade Program

Dos Equis will celebrate Halloween season 2015 with its fifth annual Masquerade program. The fully integrated, 360° program provides LDA+ consumers access to the Most Interesting Man’s entourage...

Strongbow Hard Apple Cider Aims to Make This Fall Strongbow Season

FOR IMMEDIATE RELEASE STRONGBOW® HARD APPLE CIDERS MAKE THIS FALL STRONGBOW SEASON NEW YORK, NY (August 28, 2015) – Strongbow Hard Apple Ciders, the #1 selling hard...

2015 Holiday Merchandising Guide Submissions

Attention all beer, wine and spirit companies: Beverage Dynamics is now accepting submissions for the 2015 Holiday Merchandising Guide. Are you offering any value added...

Spotlight Q&A: Celebrating Heritage and History

Wente Vineyards is the oldest family-owned winery in California, with more than 132 years of history behind the brand. I recently spoke to Carolyn...

Spotlight Q&A: Quality Cider, Best Poured Over Ice

Cider is one of the fastest-growing categories in beverage alcohol right now. Just in time for the fall season, I had the chance to...

Spotlight Q&A: A Crafted Cocktail Component

Barrow’s Intense Ginger Liqueur was a hobby before becoming a company. 
For years, co-owner Josh Morton made liqueurs for dinner parties, before launching the...

Spotlight QA: Avion Tequila

I recently spoke with Ken Austin, the founder of Tequila Avión, who created the brand after seeing what he called an opportunity in the...
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