Explore Bacardi’s Good Spirited Global Sustainability Initiative

Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is...

Bringing Together Scotch and Tequila

Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a...

New Sociability Campaign from Burnett’s

Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:   BARDSTOWN,...

Serrallés Looking to the Next 150 Years

Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase...

Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number...

Kahlua Shaking Up Summer

Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:   NEW YORK, NY (May 27, 2014) –...

2015 Bourbon Classic to Return to Louisville

The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:   Louisville, KY...

Pernod Ricard Expands Responsible Consumption Program

The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:   New York,...

Cruzan Launches Don’t Hurry Ad Campaign

Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the...

Malibu and OneRepublic Summer Concerts

Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From...
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