Heineken’s Ideas Brewery Attracts Millennials

The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.

Bacardi’s “Good Spirited” Recycling Program

Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing...

Pernod and Southern Launch Responsible Drinking Initiative

Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail...

Diageo in Talks to Sell Whyte & Mackay

The company's United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million. Click here to read...

Real McCoy Wins Awards in Miami

The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week. The full...

Treasury Wine Estates Acquisition Rumors

Pernod Ricard is said to be interesting in acquiring the brand, which controls a number of U.S. vineyards, and wine brands including Penfolds and...

Edrington Launches Edrington Americas

The maker of Brugal Rum, Highland Park and Snow Leopard Vodka, headquartered in Scotland, has announced a new sales, marketing and distribution company for...

Suntory Completes Acquisition of Beam to Create Third-Largest Spirits Company

Suntory Holdings and Beam Inc. announced that the companies have completed the acquisition and the merged company will be known as Beam Suntory. From...

Absolut Partners with Lady Gaga

The vodka brand has created a special concert experience for some lucky fans during Lady Gaga's tour, including a special lounge and custom cocktails....

Knob Creek Bourbon Airs First TV Ad

Knob Creek Bourbon recently debuted its first-ever television commercial. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor...
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