Industry News

These Cocktails and Bars Have Helped Gin Rebound

Editor’s note: occasionally we bring you on-premise stories from our sister publication Cheers, because most alcohol trends begin at bars and restaurants.  Like the boy who cried “Wolf,” every so often some cocktail prognosticator declares that...

Where Cordials and Liqueurs Show Growth in 2017

The cordials category has tremendous diversity and tends to be a catch-all for anything that isn’t a standard base spirit,” says Cherie Koster, senior brand manager for St-Germain liqueur. Indeed, the fluid, anomalous and wide-ranging...

The Macallan Unveils Aroma-Based Edition No. 3

In creating the third release in The Macallan's limited-release Edition Series, which focuses on special production treatments, the Edrington company turned to the luxury perfume-maker Roja Dove. The partnership focused on aromas. Dove provided his "remarkable sensory knowledge and...

Colorado Alcohol Retailers Face Changing Laws and Trends

It’s no secret that Coloradans love to imbibe. More than 10 percent of the nation’s craft breweries are found there, as are well over 100 wineries and about 50 distilleries. And while the state’s...

Bardstown Bourbon Co. Hires John Hargrove in Management Role

The Bardstown Bourbon Company (BBCo), among the larger new distilleries in America, announced today the hiring of John Hargrove, former master distiller and distillery manager at Sazerac and Barton Brands 1792. Hargrove will be responsible...

Rebecca Creek Distillery Appoints Former Pernod Ricard Exec as COO

San Antonio’s Rebecca Creek Distillery, among the larger craft distilleries in North America, has appointed former Pernod Ricard executive and 30-year industry veteran, Howard Jeffery, as its new chief operating officer. Before joining Rebecca Creek,...
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New Diageo VR Experience Explores Dangers of Binge Drinking

Diageo today announced plans for a new virtual reality (VR) experience that will place LDA consumers in a first-person, multi-perspective story about the dangers of binge drinking. This initiative represents the company’s latest effort –...

Mead Trends for On-Premise 2017

Editor's note: occasionally we bring you on-premise stories from our sister publication Cheers, since most alcohol trends begin at bars and restaurants.  Honey mead dates back to the dawn of civilization, but there is nothing antiquated...

How Rum Can Reboot as a Super Premium Category

When will it be rum’s turn? To climb the price and reputation ladder that is.  It’s not like there aren’t a slew of super-premium, high-quality rums in the market - just this June at the Beverage...

Lime-A-Rita Unveils New Flavor, NFL Partnership

The Bud Light Lime-A-Rita line has announced a new seasonal flavor, plus a partnership with the NFL. The new fall/winter seasonal release in 2017 will be Pome-Granate-Rita. This combines juicy and tart flavors with a margarita twist,...