Cabo Wabo Summer Campaign Unites Tequila and BBQ

Cabo Wabo Tequila sees similarities between its tequila and American barbecue. The brand's new campaign “A Thicker Cut of Life” emphasizes the tequila's agave-forward taste and "no-frills attitude that cuts no corners and makes no apologies," the company...

Buffalo Trace Expands Visitor Center, Renovates Old Taylor House

Buffalo Trace Distillery recently completes two large-scale, onsite construction projects. These include a 5,500-square-foot expansion of its visitor center, and completely renovating the Old Taylor House, the oldest structure on the distillery's property. The Visitor Center Buffalo Trace expanded...

International Beverage Taps 375 Park Avenue Spirits as U.S. Importer

375 Park Avenue Spirits has been appointed as the exclusive United States importer for the International Beverage portfolio of spirit brands. The appointment is effective August 1, 2015. The portfolio is led by a collection of single malt Scotch whiskies: Speyburn, Old Pulteney, anCnoc and Balblair. In...

Poll Results: Most Profitable Spirits Category

Thank you to everyone who voted in our latest poll. The results are in! The question we posed to retailers:   Which category of spirits brings in the most profit at your store? Vodka: 41% American Whiskey /...

Diageo Announces Leadership Changes

Following the news last week of Larry Schwartz's pending retirement at the end of this year, Diageo announced a number of other executive changes for its North American group. CFO Dierdre Mahlan will become President...

Heineken and James Murphy Try to Orchestrate a New York Subway Symphony

Imagine if the New York City subway system sounded more melodic. Musician, audiophile, and Danish brewer James Murphy has an idea to accomplish just that, with the support of Heineken. The campaign — the latest in Heineken's “Open Your...

Jameson Teams with 5 Microbreweries on Barrel-Aged Program

Jameson Irish Whiskey has announced the next phase of its Jameson Drinking Buddies program, which highlights craft beer collaborations with American breweries. Continuing on last year’s collaboration with KelSo Beer Company of Brooklyn, Jameson is partnering with...

Mast-Jägermeister Acquires Sidney Frank Importing Company

Mast-Jägermeister, the global manufacturer of its namesake spirits brand, has agreed to acquire the full stock of its U.S.-based importer, Sidney Frank Importing Company, Inc. The two companies have worked closely together since 1974, according to...

EY Recognizes Young’s Market Company Chairman with Lifetime Award

EY recently recognized a beverage industry veteran with a considerable award. EY honored Vern Underwood (above, far left) of Young’s Market Company — a leading distributor of wines, spirits and selected beverages in western United States — with a...

Saving Water: Don Q Rum Partners with Non-Profit Surfrider Foundation

Don Q Rum has announced its partnership with the Surfrider Foundation, a non-profit grassroots organization dedicated to the protection of the world’s ocean and beaches through an activist network. The partnership will raise funds and awareness for...