Toby Keith’s Wild Shot Mezcal Teams with VFW to Support Veterans

Sounds like music to the ears of veterans. Singer, songwriter and entertainer Toby Keith will join with the Veterans of Foreign Wars of the U.S. (VFW) in several initiatives to include donating a portion of...

Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife

Dos Equis' summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that "rise with the moon," according to the company. Running June 1 through the end of August, Dos Equis’ Luna Rising includes limited edition packaging, national...

Patrón Looks to ‘Bring It’ This Summer With In-Store Campaign

In time for Summer entertaining, Patrón Spirits has introduced a collection of Summer-themed in-store POS and cocktail recipes to encourage consumers to “Bring It” this Summer, according to the company. The centerpiece of the program...

California Wines Achieve Domestic, Global Sales Growth in 2014

The California wine market continues to flourish. According to The Wine Institute, California wine shipments in the U.S. totaled 225 million cases in 2014, up 4.4% from the previous year, with an estimated retail value of $24.6...

Heineken Heads to Cities for Summer Program

This summer, Heineken is bringing back its 360-degree Cities program intended to inspire LDA+ consumers to "break from their usual routines and make the most out of their cities" every time they grab a Heineken, according to a press...

Promoting Responsible Drinking Takes a Team Effort

Two leaders in the alcohol industry recently teamed up to promote responsible, legal drinking. Pernod Ricard USA and Southern Wine & Spirits of America, Inc. completed a national effort on May 6 to promote retailer...

WSWA Acquires Minority Share in Tech Company Drizly

The landscape of digital alcohol services continues to shift. WSWA Services, LLC, an affiliate of Wine & Spirits Wholesalers of America (WSWA), has purchased a minority share in Drizly, the Boston, Mass.-based tech company specializing in mobile,...

Duckhorn Wine Company Acquires Napa Valley’s Three Palms Vineyard

Duckhorn Wine Company has purchased Napa Valley’s Three Palms Vineyard. Duckhorn Vineyards had long made wines from grapes acquired from Three Palms Vineyard, dating back to an inaugural merlot in 1978. "This iconic wine helped to pioneer luxury Merlot in...

Absolut Campaign Lights Up the Night with Empire of the Sun

Absolut is celebrating the latest iteration of Absolut Nights – the next step of the brand’s Transform Today campaign – intended for inspiring consumers to "push nightlife conventions beyond their limits," according to a press...

Brancott Estate Announces Lady Antebellum Sweepstakes

Brancott Estate has teamed up with seven-time Grammy Award winning country group Lady Antebellum as the official wine of their headlining Wheels Up 2015 Tour. To celebrate the partnership, Brancott Estate has launched an online sweepstakes,...