Sky Ranch Foundation Continues to Aid Troubled Youths

In the past four years, the Sky Ranch Foundation and Sky Ranch for Boys have awarded the Sioux City Iowa-based Sky Ranch Behavioral Services $181,250 in grants. An independent treatment facility, the organization served as the...

Trip Report: Bourbon and Barrels

In March I traveled to Louisville, Kentucky, where I had the chance to learn about Old Forester, Woodford Reserve and some other Brown-Forman brands, as well as tour the company’s headquarters and cooperage. This...

Data Driven: American Whiskey Fueling Spirits Industry Growth

The distilled spirits industry is still struggling to build momentum as it comes out of the recession, growing 1.6% in 2014, according to preliminary data from the Beverage Information & Insights Group (BIIG). The...

LIQs Cocktail Shots Expand into New York and New Jersey

Eighteen months after its test launch in Miami, LIQS pre-made cocktail shots will launch in its home market of New York, and also New Jersey, starting May 1st. With pool parties, beach activities, boating and BBQ’s in...

Shock Top Hits the Road this Summer to Help Cities Forget About Winter

Shock Top is helping Boston and other cities recover from a historically snowy winter. In unveiling its summer seasonal beer, the Lemon Shandy, the brand recently kicked off its ‘72° & Shock Top’ campaign. From now through May 7,...

Monthly Roundup: Beverage Alcohol Industry Promotions and Awards

Farabaugh Joins BevMo! as Chief Marketing Officer BevMo! has announced that Michelle Farabaugh has joined the company as chief marketing officer. The former West Marine and Smith & Hawken executive will helm all of BevMo!’s marketing, promotions, advertising...

Beam Suntory Campaign Extends Cinco de Mayo Through Summer

Why stop celebrating Cinco de Mayo? Beam Suntory brands Sauza Tequila and Hornitos Tequila have partnered with Avocados From Mexico for “Cinco All Summer Long,” an in-store promotion running April 1 through July 5. The cross promotional program,...

Lawmakers Define Which Spirits Qualify as ‘Tennessee Moonshine’

The Tennessee General Assembly set legal guidelines on Wednesday about what spirits can bear the name “Tennessee Moonshine.” According to The Tennessean, a provision to a bill approved yesterday states: "An intoxicating liquor may not be advertised, described, labeled, named, sold, or referred to...

A Bud for Conservation: Budweiser Partners with National Park Foundation

Budweiser on Earth Day announced a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. The multi-million dollar partnership raises awareness about national parks and the centennial...

Maker’s Mark Offers ‘After Dark’ Distillery Tours

Maker's Mark is offering a late-night take on distillery tourism. The “Maker’s Mark After Dark” program offers private, behind-the-scenes, guided tours of the distillery during evening hours. It’s intended for bachelor, a Father’s Day present, or "simply an escape from everyday...