Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:   Diageo today...

Kahlua Shaking Up Summer

Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:   NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...

2015 Bourbon Classic to Return to Louisville

The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:   Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...

Pernod Ricard Expands Responsible Consumption Program

The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:   New York, N.Y., (May 22, 2014) -- To complement the global efforts...

Cruzan Launches Don’t Hurry Ad Campaign

Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the press release:   Deerfield, Ill. United States – May 19, 2014 – Today, Cruzan Rum is...

Malibu and OneRepublic Summer Concerts

Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From the press release:   NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the...

Michael J. Dolan Named Interim CEO of Bacardi

Bacardi has named Michael J. Dolan the company's interim CEO. Dolan has been on the board of directors since 2009. From the press release:   Hamilton, Bermuda, May 15, 2014 ˗˗ The Board of Directors of...

Bourbon Fantasy Camp

The Kentucky Distiller's Association's Kentucky Bourbon Affair event begins May 14. More than 3,000 Bourbon lovers from around the world are expected to attend the event, which includes behind-the-scenes tours, pairing dinners and other...

Heineken’s New “Cities of the World” Campaign

The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.

Constellation Talks Craft Beer Acquisitions

Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...