Jägermeister Unveils Campaign Celebrating the Brand’s Heritage

Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign. The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over...

Diageo Calendar Promotes Responsible Drinking

In the beverage industry, promoting responsible drinking is a year-round goal. To that end, Diageo has produced a wall-mounted calendar that offers safe drinking tips to help retailers in the continuing effort to prevent underage and excessive drinking. This calendar features monthly...

Diageo Awards Suppliers for Business Contributions

Diageo has announced its 4thAnnual Diageo North America Supplier Awards. These awards recognize nine companies for their business contributions to Diageo’s success, according to a press-release. Award recipients will be honored by Diageo representatives at a celebratory...

Tequila Clase Azul Unveils $450,000 Tequila Bottle Art Collection

Lovers of ultra-premium tequila recently enjoyed rare blends in Mexico while raising money for the country's artisans. Rosewood Mayakoba, a Riviera Maya resort, offered guests the first opportunity, from Feb. 12-14, to taste the latest blend from Tequila Clase...

Washington Wines Put On a Show in New York

The phrase “West Coast wine” typically conjures up images of Napa Valley, and other vineyards up and down California. But winemakers from Washington State want to change that. Despite being America’s second largest wine-producing region,...
Smart bottle

Diageo and Thin Film Unveil ‘Smart Bottle’

It's a natural transition: smartphone, smart car, smart TV, and now a 'smart bottle'. Diageo and Thin Film Electronics ASA, a developer of printed electronics and smart systems, will reveal a prototype Johnnie Walker Blue Label smart...

Sky Ranch Foundation Donates $25,000 For At-Risk Children

Sky Ranch Foundation and Sky Ranch for Boys have donated $25,000 for Florida children in need. The grant was awarded to Voices for Children of North Central Florida, Inc. This non-profit organization raises money for children involved in the...

Drinkfly Expands into Minneapolis

An app for online alcohol ordering continues to grow. The startup Drinkfly has added downtown Minneapolis delivery service to its coverage area, according to an article by the Minneapolis/St. Paul Business Journal. Headquartered in Chicago, Drinkfly allows customers...

Are Your Qualities Set in Stone?

“Mommy and I don’t think you should go.” He listened, turned 50 shades of bright red and started crying. Then he went to his room and cried some more. We tried to comfort ourselves by...

Patron Launches ‘The Art of Patron’

Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. According to a press-release, "The Art of Patron" brings together "five pillars that celebrate the artistry of the brand": culinary arts, mixology and...