Industry News

Heineken USA Establishes Five Points Trading Company To Import Global Beer Brands

Heineken USA will launch a new venture to incubate a range of global beer brands in the U.S.. The company announced that on January 1, 2017, it will begin operations of the new Five Points Trading Company, which will...
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AB InBev Acquires SpikedSeltzer

AB InBev continues to buy up brands that appeal to modern consumers. AB InBev has announced its purchase of Boathouse Beverage LLC., which produces the SpikedSeltzer brand of hard flavored seltzers, a category on the rise. SpikedSeltzer will...

Dos Equis Reveals New ‘Most Interesting Man in the World’

One of the most successful alcohol advertising campaigns of modern times has announced a successor to the Most Interesting Man in the World. Dos Equis this week released a feature-film style trailer, titled “Cantina,” revealing a...

Matthew McConaughey Writes, Directs, Stars In, And Releases New Wild Turkey Ad

When Wild Turkey contacted movie/television star Matthew McConaughey about being their new brand spokesperson, they envisioned him as a good fit. So did he, so much so that McConaughey countered with a different proposal: he wanted to be...

MillerCoors Expands Mexican Beverage Portfolio With Zumbida Flavored Line

Mexican alcoholic beverages and hard carbonated drinks remain top sellers. MillerCoors is looking to capitalize on these two trends with the release of its new Zumbida line. Zumbida is inspired by traditional Mexican agues frescos, the...

Jameson Continues Craft Brewer-Collaboration Series With ‘Caskmates Drinking Buddies’

Jameson Irish Whiskey has announced the continuation of its series of cooperative projects with craft beer brewers. The 2016 Jameson Caskmates Drinking Buddies is a collaboration with seven American craft brewers. Returning breweries include Angel City Brewery...

Buffalo Trace Distillery Announces 2016 Antique Collection

Buffalo Trace Distillery has released details about its 2016 Antique Collection of five limited-release whiskeys. Introduced more than a decade ago, the Antique Collection has gained a cult following among whiskey connoisseurs. The 2016 Antique Collection whiskeys will be available...

Interview: Helping Retailers Locate Hard-To-Find Products With SevenFifty

The alcohol industry continues to digitize. Customers can already buy wine, beer, or spirits from their Smartphones to be delivered to their doors. So why shouldn't retailers enjoy similar ease-of-access when locating products in wholesale? SevenFifty is a new digital service that seeks...

Sazerac Acquires The Last Drop Distillers

The Sazerac Company today announced its purchase of The Last Drop Distillers. This acquisition will allow Sazerac to extend its portfolio into the super-premium craft market, the company says in a press release. as well as expand...

New Ice Cube Tech Detects When Drinks Are Finished and How Many You’ve Had

That high-tech ice cube in your cocktail is looking out for you. The vermouth brand Martini has launched a new ice-cube shaped device, Smart Cube, that can be added to drinks in addition to traditional ice. As guests consume...