Taking Home the Spirit with el Jimador

Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:   LOUISVILLE,...

New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends

Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends. The press release is below:   Contact:         The Beverage Information &...

Sam Adams Brewing a Wedding Ale for Charity

The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release: BOSTON, June...

TY KU’s Virtual Sommelier

TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:   TY KU Sake &...

Brown-Forman Announces Broker Awards

Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:   Louisville, KY...

Explore Bacardi’s Good Spirited Global Sustainability Initiative

Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:   Hamilton, Bermuda, June...

Bringing Together Scotch and Tequila

Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:   Senior representatives of...

New Sociability Campaign from Burnett’s

Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:   BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...

Serrallés Looking to the Next 150 Years

Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...

Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:   Diageo today...