Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.
Bourbon Fantasy Camp
The Kentucky Distiller's Association's Kentucky Bourbon Affair event begins May 14. More than 3,000 Bourbon lovers from around the world are expected to attend the event, which includes behind-the-scenes tours, pairing dinners and other...
Michael J. Dolan Named Interim CEO of Bacardi
Bacardi has named Michael J. Dolan the company's interim CEO. Dolan has been on the board of directors since 2009. From the press release:
Hamilton, Bermuda, May 15, 2014 ˗˗ The Board of Directors of...
Malibu and OneRepublic Summer Concerts
Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From the press release:
NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the...
Cruzan Launches Don’t Hurry Ad Campaign
Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the press release:
Deerfield, Ill. United States – May 19, 2014 – Today, Cruzan Rum is...
Pernod Ricard Expands Responsible Consumption Program
The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:
New York, N.Y., (May 22, 2014) -- To complement the global efforts...
2015 Bourbon Classic to Return to Louisville
The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:
Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...
Kahlua Shaking Up Summer
Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:
NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...
Diageo Building Boom in Shelby County, KY
The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:
Diageo today...
Serrallés Looking to the Next 150 Years
Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...