Bacardi’s “Good Spirited” Recycling Program
Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production.
From the press...
Pernod and Southern Launch Responsible Drinking Initiative
Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations.
From the press release:
New York, N.Y., May 6, 2014 --...
Diageo in Talks to Sell Whyte & Mackay
The company's United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million. Click here to read the full story.
Real McCoy Wins Awards in Miami
The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week. The full recap is below:
The Real McCoy Rum dropped anchor at the...
Treasury Wine Estates Acquisition Rumors
Pernod Ricard is said to be interesting in acquiring the brand, which controls a number of U.S. vineyards, and wine brands including Penfolds and Rosemount. For more information click here.
Edrington Launches Edrington Americas
The maker of Brugal Rum, Highland Park and Snow Leopard Vodka, headquartered in Scotland, has announced a new sales, marketing and distribution company for the U.S. market. From the press release:
NEW YORK--(BUSINESS WIRE)--Edrington, the...
Suntory Completes Acquisition of Beam to Create Third-Largest Spirits Company
Suntory Holdings and Beam Inc. announced that the companies have completed the acquisition and the merged company will be known as Beam Suntory. From the joint press release:
Osaka, Japan and Deerfield, Illinois – Suntory...
Absolut Partners with Lady Gaga
The vodka brand has created a special concert experience for some lucky fans during Lady Gaga's tour, including a special lounge and custom cocktails. From the company's press release:
NEW YORK, May 1, 2014 –...
Knob Creek Bourbon Airs First TV Ad
Knob Creek Bourbon recently debuted its first-ever television commercial. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor of Knob Creek, as well as the brand’s long-time dedication...
Diageo Chateau & Estate Wines Adds Rosés from Provence To Portfolio
Diageo Chateau & Estate Wines (DC&E) has added a collection of rosés from Provence to its prestigious portfolio of imports for the American market. DC&E has been granted exclusive U.S. importing rights to Château...