BevMo! kicks off craft program
BevMo! is broadening its commitment to craft-beverage drinkers.
Starting today, Feb. 4, the alcoholic beverage superstore has kicked off its first ever BevMo! Craft Event. This program will include price reductions, in-store events and YouTube...
Do Opposites Really Attract?
Why an “Opposites attract” marketing strategy is squandering your money and reducing your margins
Do opposites really attract? To some degree I suppose. My wife is beautiful and I’m sort of awkward looking…And we’ve been...
Van Gogh Imports Changes Name, Will Integrate With Sazerac Co.
Effective immediately, Van Gogh Imports has taken the new name 375 Park Avenue Spirits. Moreover, the company is on track to become fully integrated within the Sazerac Company.
“As 2015 unfolds, we will be adding a...
Newcastle Unveils Crowdfunded Super Bowl Ad
Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding.
The Newcastle “Band of Brands” ad brought together 37...
Survey: Majority of Americans to Celebrate Super Bowl Responsibly
This Sunday, most Americans who drink during the big game will do so safely.
Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted on the company's behalf by Harris Pollto. Seventy-three percent...
Anheuser-Busch purchases Elysian Brewing Company
Anheuser-Busch is expanding into the craft beer market.
The company today announced the purchase of Seattle-based craft brewery Elysian Brewing Company. According to a press-release posted online, Elysian sold 50,000 barrels of craft beer in 2014. Its Immortal...
Collingwood 21 Year Old Rye named ‘Canadian Whisky of the Year’
A jury of nine independent whisky experts named Collingwood 21 Year Old Rye the “Canadian Whisky of the Year” at the 5th annual Canadian Whisky Awards. The awards, held Thursday, Jan. 15th at the Victoria...
Heineken Doubles Down on Slim Can
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format.
Marketing support will increase in 2015 to drive traffic and sales at retail operations. This...
MillerCoors to release gluten-free beer
The expanding market for gluten-free products will soon include another beer from a big brewery.
MillerCoors announced plans to begin marketing a “natural gluten free” version of Coors next month, according to Ad Age. The...
Heineken’s ‘What’s Your Play’ Program Challenges Shoppers
Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases.
The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...