On the Shelf: November Book Reviews
OF ALL THE GIN JOINTS
By Mark Bailey
Algonquin Books, September 2014
$19.95
Did you know that silent film actress Mary Pickford — known as America’s sweetheart — used to stash liquor in hydrogen peroxide bottles during Prohibition?...
Bud Light Announces Super Bowl Plans
The beer brand is creating the Bud Light House of Whatever for Super Bowl XLIX, also utilizing its hashtag #UpForWhatever from the 2014 ad campaign. From the press release:
ST. LOUIS (Nov. 24, 2014) –...
USC Announces First 2015 Results
The Ultimate Spirits Challenge, which now features rolling judging rather than a single event per year, announced scores for gin, vodka and vermouth. From the press release:
Hawthorne, NY (December 9, 2014) – Ultimate Spirits...
Gallo Releases Data On Consumer Wine Drinking
E & J Gallo Winery's Consumer Wine Trends Survey asked where, when and how Americans are enjoying wine. From the press release:
MODESTO, Calif., Dec. 9, 2014 /PRNewswire/ -- E. & J. Gallo Winery, the world's...
Moonshine University Announces 2015 Schedule
The company is offering workshops and distiller courses for aspiring craft spirits makers. From the press release:
LOUISVILLE, Ky. (Dec. 9, 2014) --- Educational distillery Moonshine University at Distilled Spirits Epicenter in Louisville has opened...
Brown-Forman Announces Distributors of the Year
The 2015 awards were announced during the company's annual Distributor Growth Conference at the Woodford Reserve Distillery in Kentucky. From the press release:
(Louisville, KY, December 10, 2014) Brown-Forman announced the 2015 Distributor of the...
New Logo for Heaven Hill’s 80th Anniversary
The sixth-largest distilled spirits supplier’s new name is Heaven Hill Brands, and with the new name comes a new logo.
From the press release:
BARDSTOWN, KY. – On the eve of its 80th year, the country’s...
M.S. Walker Brands Win at World Spirits Competition
The winners include West Cork 10 Year Single Malt, St. Elder Natural Elderflower Liqueur, and Grand Macnish Black Edition. From the press release:
Geneva, Switzerland - December 15, 2014
Once again the finest beverage products in...
Trendspotting: How I Grew My Wine Business Using a P2P Loan
With more than 1,300 wine and liquor stores doing business in New York these days, standing out from the crowd in the city that never sleeps can be pretty tough. In the past few...
Heineken’s ‘What’s Your Play’ Program Challenges Shoppers
Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases.
The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...