Hometown Spirits: Tracking Consumption Changes by Metro Area

Ever wonder what your region's top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out....

Pernod Increases Stake in Avion

Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion. From the press release: Press release - Paris, 10 July 2014 Pernod Ricard USA has completed the acquisition...

New Light Beer Campaign from Heineken

The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:   New York, NY (July 21, 2014) --...

30th Annual Advertising & Promotion Awards Deadline Approaching!

Entries for this year's A&P Awards are due by Friday, August 8. Find out more information about the program and a link to the entry form here: http://bit.ly/1nlSi02

Hudson Whiskey’s New Brand Ambassador

William Grant & Son's Hudson Whiskey brand held a contest earlier this year as part of a search for a new brand ambassador. Han Shan was selected as the winner, and he's now regularly...

Tanduay Asian Rum’s First Anniversary in the U.S. Market

The rum brand began U.S. sales in July 2013 and expects volume to grow 267 percent through next year through increased sales and market expansion. From the press release:   Avon, CT (July 28, 2014)— This...

New President for Clos Du Val Winery

Steve Tamburelli will serve as the new president of the winery located in Napa Valley. From the press release:   Napa, Calif—Clos Du Val Winery has appointed industry veteran Steve Tamburelli as president of the winery,...

Crowdsourced Wine from Columbia Crest

Washington-based Columbia Crest is asking internet users to help the company create a crowdsourced Cabernet Sauvignon. Over 18 months, interested participants can visit www.crowdsourcedcabernet to help make decisions in the winemaking process. From the...

New Tasting Room for Madrigal Winery

The Napa Valley company recently opened a new tasting room in Sausalito, which will be open seven days a week. From the press release:   Sausalito, CA, August 6, 2014 On August 1st, the Madrigal Family...

J.P. Wiser’s Sponsors ESPN Fantasy Football

The whisky brand is tying its sponsorship to a new marketing campaign, "Make the Wiser Call," which will include TV and online ads throughout the fall. From the press release:   NEW YORK (August 13, 2014)...