Do Opposites Really Attract?
Why an “Opposites attract” marketing strategy is squandering your money and reducing your margins
Do opposites really attract? To some degree I suppose. My wife is beautiful and I’m sort of awkward looking…And we’ve been...
BevMo! kicks off craft program
BevMo! is broadening its commitment to craft-beverage drinkers.
Starting today, Feb. 4, the alcoholic beverage superstore has kicked off its first ever BevMo! Craft Event. This program will include price reductions, in-store events and YouTube...
Barcardi announces first packaging redesign in more than a decade
Celebrating its 153rd anniversary today, BACARDÍ rum announced the first packaging update in more than a decade to the world's top-selling rum.
The new bottle design reflects the brand’s heritage and provenance. Influenced by Art...
G.H. Mumm Becomes Official Champagne Sponsor of the Kentucky Derby
G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2,...
Are Silly Rules Sabotaging Your Business?
“If your kids want chicken, they should order the chicken fingers…”
That’s what the manager told me when I tried to order the seemingly simple to prepare – lightly seasoned grilled chicken breast. That’s what...
Are Your Qualities Set in Stone?
“Mommy and I don’t think you should go.”
He listened, turned 50 shades of bright red and started crying. Then he went to his room and cried some more. We tried to comfort ourselves by...
Diageo and Thin Film Unveil ‘Smart Bottle’
It's a natural transition: smartphone, smart car, smart TV, and now a 'smart bottle'.
Diageo and Thin Film Electronics ASA, a developer of printed electronics and smart systems, will reveal a prototype Johnnie Walker Blue Label smart...
Washington Wines Put On a Show in New York
The phrase “West Coast wine” typically conjures up images of Napa Valley, and other vineyards up and down California.
But winemakers from Washington State want to change that. Despite being America’s second largest wine-producing region,...
Diageo Awards Suppliers for Business Contributions
Diageo has announced its 4thAnnual Diageo North America Supplier Awards.
These awards recognize nine companies for their business contributions to Diageo’s success, according to a press-release. Award recipients will be honored by Diageo representatives at a celebratory...
Diageo Calendar Promotes Responsible Drinking
In the beverage industry, promoting responsible drinking is a year-round goal.
To that end, Diageo has produced a wall-mounted calendar that offers safe drinking tips to help retailers in the continuing effort to prevent underage and excessive drinking.
This calendar features monthly...