El Mayor Tequila New Branding

El Mayor Tequila has debuted a refreshed look. The brand has updated their logo and launched new packaging. The new bottle features embossed details around the neck and base,...

Terrazas de los Andes Grand Malbec, Grand Cabernet Sauvignon

Argentinian wine estate Terrazas de los Andes has launched Grand Malbec and Grand Cabernet Sauvignon. “Our icon, Terrazas Grand is the fullest expression of each varietal. It is a...

Van Gogh Vodka #GoghGirl Bottle

In celebration of women, Van Gogh Vodka has created a new female empowerment campaign: #GoghGirl. The company teamed up with artist Kate Worum to design its first limited-edition custom label for its...

Old Overholt Straight Rye Whiskey Repositioning

Old Overholt Straight Rye Whiskey has announced a series of product evolutions that pay homage to the brand’s historical roots. Beginning March 2020, the classic Old Overholt Straight Rye...

Innis & Gunn Repositioning, Rebranding

Scottish craft beer brand Innis & Gunn will simplify its product line and refresh its packaging, focusing on core styles and the seasonal favorite, Irish Whiskey Cask Based on...

Mother Earth Mystic Alchemy IPA

Mother Earth Brewing Company has announced the third release in its Project X series. Mystic Alchemy is a hazy IPA with tropical juiciness, using four aroma hops in Galaxy, Mosaic, Nelson and...

Teeq Tequila

After one year out on the Michigan market, Michigan-based Teeq Tequila is set to expand this year to California and Florida — two of the top tequila consumption states.

SLIQ Spirited Ice

The Jel Sert Company has announced the launch of SLIQ Spirited Ice, a new alcoholic freezer bar. Responsible for producing billions of bars each year, The Jel Sert Company...

Sea Pearl Sauvignon Blanc in Cans

Winesellers Ltd. has announce the introduction of Sea Pearl Sauvignon Blanc in 250-ml. cans. Sea Pearl is sourced from Marlborough, New Zealand, within the Awatere Valley.

Kástra Elión Vodka

Kástra Elión is a new vodka, LA-based, and distilled from olives found in the Nafpaktos region of Greece. This creates a flavor profile with notes of ripe olives refined with peppery undertones...