On the Shelf

Whipshots Limited-Edition Strawberry flavor

Whipshots Limited-Edition Strawberry

Whipshots, the vodka-infused whipped cream from Starco Brands and global icon Cardi B, has launched a limited-edition Strawberry flavor in time for Valentine’s Day. Strawberry Whipshots will be available online and in select retail...
Crossfire Hurricane Rum Rolling Stones

Crossfire Hurricane Rum

The latest celebrity-launched spirits brand is Crossfire Hurricane Rum from the Rolling Stones. The name is inspired by the opening lyric of their song "Jumpin’ Jack Flash."  The Rolling Stones say of the new venture, “We’re...
Bruichladdich Islay Barley 2014 scotch whiskey single malt islay

Bruichladdich Islay Barley 2014

Designed as fully traceable from farm to glass, Islay Barley 2014 matured in a combination of first fill bourbon casks, sherry butts and second fill wine casks. Islay Barley 2014 was distilled from barley grown...
Oskar Blues rebranded Dale’s Double IPA Imperial Hazy Blues ABV

Dale’s Double IPA, Imperial Hazy Blues IPA Rebranding

Oskar Blues has expanded upon its beer brands with higher-ABV and larger-format takes: the recently rebranded Dale’s Double IPA (9.0% ABV) and Imperial Hazy Blues IPA (9.5% ABV). Earlier this year, Dale’s Double IPA underwent...
Tröegs Nugget Nectar Imperial Amber Ale troegs

Tröegs Nugget Nectar

Tröegs Independent Brewing has announced the release of its once-a-year seasonal, Nugget Nectar. Dry-hopped, this Imperial Amber Ale is meant to celebrate the arrival of “fresh-off-the-bine” Nugget hops from the brewery's annual trek to the...

Optimist Botanicals Cali Spritz Cocktail RTD

Optimist Drinks, a Los Angeles-based non-alcoholic beverage company, has launched the first of its first ready-to-drink offering: the Cali Spritz. After over two years of research and development, the result is a collection of...
Force & Grace wines and wine

Force & Grace Wines

Joseph Carr, the vintner and founder of Josh Cellars Wines, and winemaker Jean Hoefliger have introduced Force & Grace, a portfolio of wines in the tradition of terroir-driven California winemaking. Hoefliger's approach to winemaking is customized for every...
Seagram’s Escapes Refreshers

Seagram’s Escapes Refreshers

New for 2024, Seagram’s Escapes Refreshers offers consumers a flavored malt beverage option sweetened with cane sugar and real fruit juice. Launching in 15 inaugural markets as a tropical series, Seagram’s Escapes Refreshers will feature...
Código 1530 Cristalino Reposado tequila

Código 1530 Cristalino Reposado

Código 1530, an additive-free tequila, has launched Código 1530 Cristalino Reposado. The new Cristalino consists of the brand’s Reposado aged in French White Oak Cabernet wine barrels, blended with Código's 6 year “Origen” Extra Añejo...
campari new bottle us u.s. united states branding packaging changed different

Campari New Bottle

Campari’s redesigned bottle is officially available in the U.S. after its May release in the brand’s birthplace, Milan. The new bottle is a visual ode to Milan, the company says, celebrating the bond and shared...