Old Overholt Straight Rye Whiskey Repositioning

Old Overholt Straight Rye Whiskey has announced a series of product evolutions that pay homage to the brand’s historical roots. Beginning March 2020, the classic Old Overholt Straight Rye...

Van Gogh Vodka #GoghGirl Bottle

In celebration of women, Van Gogh Vodka has created a new female empowerment campaign: #GoghGirl. The company teamed up with artist Kate Worum to design its first limited-edition custom label for its...

Terrazas de los Andes Grand Malbec, Grand Cabernet Sauvignon

Argentinian wine estate Terrazas de los Andes has launched Grand Malbec and Grand Cabernet Sauvignon. “Our icon, Terrazas Grand is the fullest expression of each varietal. It is a...

El Mayor Tequila New Branding

El Mayor Tequila has debuted a refreshed look. The brand has updated their logo and launched new packaging. The new bottle features embossed details around the neck and base,...

Malibu Splash

Malibu has launched its newest innovation: Malibu Splash, a sparkling, ready-to-drink malt beverage. Packaged in 12-oz. slim cans, Malibu Splash comes in four flavors including Strawberry, Lime, Passion...

The Whistler Irish Whiskey

The Whistler Irish Whiskey, from Boann Distillery in the Boyne Valley of Ireland, is now available in the U.S. nationwide. The launch includes the distillery’s newest range release, The Whistler Trilogy:

Mezzacorona DiNotte Italian Red Blend

The Italian wine producer Mezzacorona has launched a new red blend, DiNotte. DiNotte will be available in U.S. markets in March. Translating to “at night,” DiNotte...

IZO Mezcal Joven

The newest release from IZO Agave Spirits is their Mezcal Joven. Founded by Gaston Martinez — a native of Mexico — IZO is a collection of agave spirits, produced sustainably in the heart...

Bodegas Bianchi Oasis Sur Argentinian Wines

In the foothills of the Andes Mountains, approximately 146 miles south of Mendoza City but still within Mendoza Province, lies the San Rafael wine region. The waters of the Diamente and Atuel Rivers...

Holla Spirits Salvadili Pickle-flavored Vodka

Holla Spirits has teamed up with craft pickle company Epic Pickles to create Salvadili, the newest addition to Holla’s growing vodka lineup. Combining a sweet sensation with a hint of spice, this pickle-flavored vodka is now available in more than 75 Fine Wine...