On the Shelf

Kupu Spirits Hawaiian RTDs

Maui Brewing Company, Hawaii’s largest independent craft brewery, has announced a major brand expansion with the introduction of a ready-to-drink canned cocktail line, Kupu Spirits. In the Hawaiian language, the word “kupu” means “to sprout”...

Ricasoli’s Raritas Collection of Sangiovese Crus

Ricasoli, a classic wine producer from the Chianti Classico region, has announced the Raritas Collection. This series of Sangiovese Crus is meant to show off the winery's individually identified 19 different soil types and...

Penelope Bourbon Barrel Strength Bourbon

Straight bourbon whiskey brand Penelope Bourbon (Penelope) has announced the launch of its new limited-edition Barrel Strength bourbon. The limited-run release is 116.6 poof and features Penelope’s signature four-grain flavor profile, uncut, straight from the barrel. Penelope’s...

Cruzan Watermelon Rum

Cruzan Rum has announced the launch of Cruzan Watermelon Rum. The new product blends sweet juicy watermelon flavors with a hint of slightly tart watermelon rind, the company says. Cruzan Watermelon Rum is made from...

Wild Leaf Craft Hard Tea

Brewed with tea grown in the Argentinian rainforest, the new Wild Leaf Craft Hard Tea is subtly sweet, the company says. Featuring less sugar and calories than other flavored malt beverages, Wild Leaf is infused...

Hpnotiq Liqueur Retro Branding

Hpnotiq Liqueur, the spirits brand known for its electric blue hue, will bring back its original packaging that gained notoriety in hip-hop artist Joseph “Fat Joe” Cartagena’s Lean Back music video. The limited-edition “OG” Bottle...

King of Kentucky Bourbon Second Edition

King of Kentucky will return this summer with the release of its second expression.  Hitting shelves in early July, this 15-year-old Kentucky Straight bourbon will number approximately 2,000 bottles, with a suggested retail of...

J. Lohr Pure Paso Proprietary Red Wine 2017

J. Lohr Vineyards & Wines has announce the inaugural release of the 2017 J. Lohr Pure Paso Proprietary Red Wine, which will begin shipping in July and is set to debut in select states...

21 Seeds Flavored Tequila

21 Seeds is a new, women-owned brand of naturally infused flavored tequilas. It comes in three initial flavors: cucumber jalapeño, grapefruit hibiscus, and valencia orange. Founded by sisters Kat Hantas and Nicole Hantas-Emanuel, and...

Seagram’s Lime Flavored Vodka

Seagram’s has announced the launch of Seagram’s Lime Flavored Vodka as the newest addition to this American-made brand. Seagram’s Vodka has citrus flavors with hints of lime. Seagram’s Vodka has been made in America since 2005....