Suntory Completes Acquisition of Beam to Create Third-Largest Spirits Company

Suntory Holdings and Beam Inc. announced that the companies have completed the acquisition and the merged company will be known as Beam Suntory. From the joint press release:   Osaka, Japan and Deerfield, Illinois – Suntory...

Edrington Launches Edrington Americas

The maker of Brugal Rum, Highland Park and Snow Leopard Vodka, headquartered in Scotland, has announced a new sales, marketing and distribution company for the U.S. market. From the press release:   NEW YORK--(BUSINESS WIRE)--Edrington, the...

Treasury Wine Estates Acquisition Rumors

Pernod Ricard is said to be interesting in acquiring the brand, which controls a number of U.S. vineyards, and wine brands including Penfolds and Rosemount. For more information click here.

Real McCoy Wins Awards in Miami

The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week. The full recap is below:   The Real McCoy Rum dropped anchor at the...

Diageo in Talks to Sell Whyte & Mackay

The company's United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million. Click here to read the full story.

Pernod and Southern Launch Responsible Drinking Initiative

Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations. From the press release:   New York, N.Y., May 6, 2014 --...

Bacardi’s “Good Spirited” Recycling Program

Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production. From the press...

Heineken’s Ideas Brewery Attracts Millennials

The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.

New Campaign to Help Parents Talk about Alcohol

The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com. From the press release:   NEW YORK, May 7, 2014...

Belvedere Awarded Three Golds at ISC

Belvedere Vodka was awarded three gold medals at the 2014 International Spirits Challenge, which judged more than 1,000 brands from 70 countries. From the press release:   New York, NY, May 06, 2014 – Belvedere Vodka,...