Roca Patron

Patron Spirits has introduced Roca Patron, the company's first line of tequilas produced entirely through the tahona process. Each of the new tequilas (Silver, Reposado and Anejo) is traditionally handcrafted at a specific proof,...

Lunazul Primero

The newest addition to Lunazul's collection of tequila is a Clear Anejo called Lunazul Primero. Aged 18 months before filtering, Primero retains the oak notes and smoothness of a barrel aged tequila, according to...

New Light Beer Campaign from Heineken

The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:   New York, NY (July 21, 2014) --...

Pernod Increases Stake in Avion

Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion. From the press release: Press release - Paris, 10 July 2014 Pernod Ricard USA has completed the acquisition...

Hometown Spirits: Tracking Consumption Changes by Metro Area

Ever wonder what your region's top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out....

New Headquarters for Ultimate Beverage Challenge

The UBC's new 2500 square foot space was designed to provide evaluation space for wines and spirits in the organization's Ultimate Spirits Challenge and Ultimate Wine Challenge. From the press release:   Hawthorne, NY (July 9,...

Domaine de Canton Acquired by Heaven Hill

French ginger liqueur Domaine de Canton's worldwide rights is now held by Kentucky-based Heaven Hill Distilleries. From the press release: BARDSTOWN, Ky. – Heaven Hill Distilleries, Inc., the nation’s largest family owned and operated distilled...

New Importer for De Kuyper’s Chocovine

Netherlands-based De Kuyper, which owns several spirits and liqueur brands, reached an agreement with Royal Dutch Distillers to import its Chocovine portfolio in the U.S. From the press release:   Schiedam, The Netherlands. Today, De Kuyper Holding...

Heineken Desperados

Heineken USA has introduced Desperados, a beer blended with tequila barrel-aged lager. The Latin-inspired European import beer is 6 percent ABV and was available in 66 countries before coming to the U.S. Desperados will...

Disaronno’s Be Originale Campaign

Disaronno has launched a new version of its Be Originale campaign, complete with a YouTube video and new ad photography. See below for an embedded video that shows the theme of the new campaign....