Pernod Ricard Expands Responsible Consumption Program

The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:   New York, N.Y., (May 22, 2014) -- To complement the global efforts...

Bols Elderflower Liqueur

Lucas Bols has launched Bols Elderflower Liqueur in the U.S. Made from the cream-colored, honey-scented blossoms of the elder tree, also called the Sambucus Nigra, Bols Elderflower has a fresh and fragrant flavor, the...

Cherry Tart Wine

One True Vine, maker of Cherry Pie single vineyard pinot noir, has introduced Cherry Tart. The inaugural 2012 vintage of the new wine is a blend of pinot noir from three single vineyards in...

Johnny Appleseed Cider

Anheuser-Busch in April unveiled Johnny Appleseed, its first wholly new brand from in eight years. Johnny Appleseed is a refreshingly sweet and intense hard apple cider with a crisp apple bite, the company says....

Cruzan Launches Don’t Hurry Ad Campaign

Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the press release:   Deerfield, Ill. United States – May 19, 2014 – Today, Cruzan Rum is...

Malibu and OneRepublic Summer Concerts

Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From the press release:   NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the...

Michael J. Dolan Named Interim CEO of Bacardi

Bacardi has named Michael J. Dolan the company's interim CEO. Dolan has been on the board of directors since 2009. From the press release:   Hamilton, Bermuda, May 15, 2014 ˗˗ The Board of Directors of...

Bourbon Fantasy Camp

The Kentucky Distiller's Association's Kentucky Bourbon Affair event begins May 14. More than 3,000 Bourbon lovers from around the world are expected to attend the event, which includes behind-the-scenes tours, pairing dinners and other...

Heineken’s New “Cities of the World” Campaign

The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.

Constellation Talks Craft Beer Acquisitions

Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...