Tequila Ocho Introduces New Packaging
Tequila Ocho, a single-estate tequila brand, has unveiled a new global packaging design, unifying the look and feel of the brand worldwide.
“After having different branding and packaging in different parts of the world for...
Michter’s 10 Year Bourbon Returns for 2024
This April, Michter’s 10 Year Bourbon will roll out nationwide from the Louisville-based distillery, for the second consecutive year.
After taking off 2022, this release returned last year and now is back for 2024. The...
The Top Gin Trends in 2024
Once the star of the cocktail scene, gin has never regained momentum since vodka took off in recent decades. But based on the number of new craft gins and unique expressions hitting the market,...
Malibu Splash Mango
Malibu Splash Mango is the company's latest ready-to-drink (RTD) release.
This new beverage combines a coconut base with mango flavors in a sparkling malt beverage.
Malibu Splash Mango (ABV 5%) joins the flavors Strawberry and Pineapple...
Sazerac to Acquire BuzzBallz
Sazerac, the global spirits company known best for owning Buffalo Trace Distillery, has signed a deal to purchase BuzzBallz, a fast-growing ready-to-drink (RTD) producer.
BuzzBallz was founded in 2009 by Merrilee Kick. The company's spherical...
The Finnish Long Drink Launches Peach Flavor
The Finnish Long Drink, a fast-growing brand based on the Finnish alcohol category of long drinks, has announced Peach beverage as a permanent lineup addition.
Originally created for guests of the 1952 Olympic Games in...
Bud Light Rolls Out March Madness Cans
With the NCAA March Madness basketball tournaments starting later this week, Bud Light has launched limited-edition, custom cans for several teams.
College hoops teams receiving cans include the LSU Tigers, Alabama Crimson Tide and Kentucky...
Penelope Rio Returns to Shelves
Popular among whiskey fans when launched last year, Penelope Rio returns to shelves this month on a limited allocation of 5,000 (6-count) cases.
Rio is a double cask finish of American honey and Amburana, a...
Hoplark Expands Sparkling Hop Water with Two New Flavors
Hoplark has expanded its line of sparkling hop water product line with the introduction of two new flavors: Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops. These new flavors are set to...
Why Americans Love Canadian Beer
Canadian beer continues to resonate with U.S. consumers. From emerging craft brands to off-the-wall releases to macro mainstays, products from up north have found a welcome home down south across the border. Especially in...