Trendspotting: How I Grew My Wine Business Using a P2P Loan
With more than 1,300 wine and liquor stores doing business in New York these days, standing out from the crowd in the city that never sleeps can be pretty tough. In the past few...
Heineken’s ‘What’s Your Play’ Program Challenges Shoppers
Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases.
The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...
Strongbow Rolls Out ‘Cider at its Bestest’ Program
Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, shopper offers and brand engagement across...
Do Opposites Really Attract?
Why an “Opposites attract” marketing strategy is squandering your money and reducing your margins
Do opposites really attract? To some degree I suppose. My wife is beautiful and I’m sort of awkward looking…And we’ve been...
BevMo! kicks off craft program
BevMo! is broadening its commitment to craft-beverage drinkers.
Starting today, Feb. 4, the alcoholic beverage superstore has kicked off its first ever BevMo! Craft Event. This program will include price reductions, in-store events and YouTube...
Barcardi announces first packaging redesign in more than a decade
Celebrating its 153rd anniversary today, BACARDÍ rum announced the first packaging update in more than a decade to the world's top-selling rum.
The new bottle design reflects the brand’s heritage and provenance. Influenced by Art...
G.H. Mumm Becomes Official Champagne Sponsor of the Kentucky Derby
G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2,...
Are Silly Rules Sabotaging Your Business?
“If your kids want chicken, they should order the chicken fingers…”
That’s what the manager told me when I tried to order the seemingly simple to prepare – lightly seasoned grilled chicken breast. That’s what...
Diageo and Thin Film Unveil ‘Smart Bottle’
It's a natural transition: smartphone, smart car, smart TV, and now a 'smart bottle'.
Diageo and Thin Film Electronics ASA, a developer of printed electronics and smart systems, will reveal a prototype Johnnie Walker Blue Label smart...
Washington Wines Put On a Show in New York
The phrase “West Coast wine” typically conjures up images of Napa Valley, and other vineyards up and down California.
But winemakers from Washington State want to change that. Despite being America’s second largest wine-producing region,...