2015 Bourbon Classic to Return to Louisville
The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:
Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...
Kahlua Shaking Up Summer
Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:
NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...
Diageo Building Boom in Shelby County, KY
The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:
Diageo today...
Serrallés Looking to the Next 150 Years
Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...
New Sociability Campaign from Burnett’s
Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:
BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:
Senior representatives of...
Explore Bacardi’s Good Spirited Global Sustainability Initiative
Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:
Hamilton, Bermuda, June...
Brown-Forman Announces Broker Awards
Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:
Louisville, KY...
TY KU’s Virtual Sommelier
TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:
TY KU Sake &...
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June...