Heineken’s New “Cities of the World” Campaign

The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.

Constellation Talks Craft Beer Acquisitions

Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...

Belvedere Awarded Three Golds at ISC

Belvedere Vodka was awarded three gold medals at the 2014 International Spirits Challenge, which judged more than 1,000 brands from 70 countries. From the press release:   New York, NY, May 06, 2014 – Belvedere Vodka,...

New Campaign to Help Parents Talk about Alcohol

The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com. From the press release:   NEW YORK, May 7, 2014...

Heineken’s Ideas Brewery Attracts Millennials

The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.

Bacardi’s “Good Spirited” Recycling Program

Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production. From the press...

Pernod and Southern Launch Responsible Drinking Initiative

Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations. From the press release:   New York, N.Y., May 6, 2014 --...

Diageo in Talks to Sell Whyte & Mackay

The company's United Spirits division may sell the brand to Philippines-based Alliance Spirits; the sale is valued at $675 million. Click here to read the full story.

Real McCoy Wins Awards in Miami

The brand won two gold medals during the Rum XP International Tasting Competition held during the Miami Rum Renaissance Festival last week. The full recap is below:   The Real McCoy Rum dropped anchor at the...

Treasury Wine Estates Acquisition Rumors

Pernod Ricard is said to be interesting in acquiring the brand, which controls a number of U.S. vineyards, and wine brands including Penfolds and Rosemount. For more information click here.