How Smart Retailers Use Business Credit to Fuel Growth
If you’re like most business owners, you relied on personal funds or friends and family to open your first location. This makes sense, because getting a start-up loan for a liquor store is nearly...
Pernod Ricard Grows in U.S., Europe, Shrinks in China
Pernod Ricard's first-quarter sales report paints a rosy picture in America and Europe. The French spirits company reported 6% and 3% growths in those two markets, respectively.
However, Pernod Ricard suffered a 1% deceleration in the rest...
Freixenet Wine Halloween Campaign Embraces Customization, Costumes
Freixenet wines is encouraging consumers to dress up their products this Halloween.
Freixenet’s Cordon Negro Brut ($12) will be armed in stores with Halloween-themed stickers, allowing consumers to “costumize” bottles.
Moreover, Freixenet wines will be served at select Blo Blow Dry...
Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group
Heineken is inviting legal consumers to "Light Up Your Holidays" this season with a fully-integrated, seasonal program.
The promotion includes strategic digital partnerships, a sweepstakes, and a three-way partnership between Heineken, Pernod Ricard USA and...
Pearl Vodka Seasonal Flavors
Pearl Vodka has introduced two new flavors for the fall and holiday seasons: Pearl Pumpkin Spice and Pearl Chocolate Hazelnut.
Pumpkin Spice has the mildly sweet and smooth taste of fall pumpkin, bottled at 70 proof....
Chanel Acquires St. Supery Estate Vineyards and Winery
Napa Valley wine just got a new French fragrance.
The French luxury brand Chanel has agreed to buy St. Supéry Estate Vineyards & Winery, of Rutherford.
The sale is expected to be finalized later this month, according...
Anheuser-Busch Will Pay Up To $28M in Beck’s Labeling Lawsuit
Anheuser-Busch has agreed to pay up to $28 million in a settlement over a class action lawsuit about the labeling of Beck's beer, according to a Reuters article.
The lawsuits derives from drinkers believing the brand misled...
Kiln Embers Scotch Whisky
The Wemyss family has announced 'Kiln Embers’, blended with double the amount of smoky Islay malt whisky than its sister whisky, Peat Chimney.
This no-age statement expression was created to offer an additional peaty dimension to the...
Stoli Vodka Bottle Redesign
For the first time since the brand’s inception more than eighty years ago, Stoli Vodka has revealed a completely re-designed bottle and packaging for its full range of vodka products.
The new bottle design contemporizes the...
SweetWater Brewing Bourbon Barrel Aged Imperial Stout
SweetWater Brewing Company announces its first barrel aged release, Bourbon Barrel Aged Imperial Stout.
This is the second edition from the brewery’s Cork & Cage series, a high-gravity, small-batch line-up that includes barrel-aged beers, sours and...