Malibu and OneRepublic Summer Concerts
Malibu rum has launched its Best Summer Ever promotion, which includes a number of signature cocktails and a partnership with the band OneRepublic. From the press release:
NEW YORK, May 16, 2014 /PRNewswire/ -- Malibu®, the...
Michael J. Dolan Named Interim CEO of Bacardi
Bacardi has named Michael J. Dolan the company's interim CEO. Dolan has been on the board of directors since 2009. From the press release:
Hamilton, Bermuda, May 15, 2014 ˗˗ The Board of Directors of...
Bourbon Fantasy Camp
The Kentucky Distiller's Association's Kentucky Bourbon Affair event begins May 14. More than 3,000 Bourbon lovers from around the world are expected to attend the event, which includes behind-the-scenes tours, pairing dinners and other...
Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.
Constellation Talks Craft Beer Acquisitions
Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...
Belvedere Awarded Three Golds at ISC
Belvedere Vodka was awarded three gold medals at the 2014 International Spirits Challenge, which judged more than 1,000 brands from 70 countries. From the press release:
New York, NY, May 06, 2014 – Belvedere Vodka,...
New Campaign to Help Parents Talk about Alcohol
The Alcohol Talk, sponsored by Pernod Ricard USA, helps parents talk to their teens about drinking. The campaign includes text and video content available at www.thealcoholtalk.com. From the press release:
NEW YORK, May 7, 2014...
Heineken’s Ideas Brewery Attracts Millennials
The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.
Bacardi’s “Good Spirited” Recycling Program
Bacardi is recycling more than four million pounds of material per year to support the future of Puerto Rico. The company is also reducing its energy use and emissions from rum production.
From the press...
Pernod and Southern Launch Responsible Drinking Initiative
Pernod Ricard USA and Southern Wine & Spirits are supporting the Foundation for Advancing Alcohol Responsibility by distributing information to more than 15,000 retail locations.
From the press release:
New York, N.Y., May 6, 2014 --...