USC Announces First 2015 Results
The Ultimate Spirits Challenge, which now features rolling judging rather than a single event per year, announced scores for gin, vodka and vermouth. From the press release:
Hawthorne, NY (December 9, 2014) – Ultimate Spirits...
The Glenlivet Expands Media Investment
The Glenlivet’s new campaign is called, “It All Comes Back to the Original,” which will include the brand’s first television ad and a worldwide media roll-out touting Glenlivet’s single malt originality. From the press...
Sting and Trudie Styler Add Message in a Bottle to Tuscan Wine Line
Philanthropist Trudie Styler, left, and her musician husband Sting in the barrel room of their Tuscany estate Il Palagio. The inaugural vintage of the couple’s Message in a Bottle 2011 Tuscan red, launched in...
Woodford Gets In the Holiday Spirit
Woodford Reserve suggests the right Bourbons for different recipients on your shopping list this holiday season. From the press information:
The holiday season is almost upon us, and this year, number-one selling premium American whiskey...
Tecate Encourages Manfidence
Tecate and Tecate Light have undertaken a Facebook campaign to promote “manfidence” to its target audience of Hispanic men aged 21-34. From the press release:
NEW YORK(Dec. 1, 2014) – Tecate and Tecate Light, cervezas...
Biersch WinterBock
Gordon Biersch Brewing Company has released its WinterBock seasonal beer, which is a full-bodied double bock featuring four different types of malt. It includes Munich malt, pilsner malt, dark roasted caramel malt and black...
Thatchers Gold Cider
Innis & Gunn and Thatchers Cider Company have announced a partnership to enter the U.S. market with Thatchers Gold, a 4.8% ABV English cider. Thatchers Gold will be available in a 330-ml. four-pack for...
Newcastle Scotch Ale
Newcastle Scotch Ale is a new, limited-edition collaboration between the Newcastle and Caledonian breweries, which represent English and Scotch brewing. The ale is 6.4% ABV and 40 IBUs and is brewed at the Caledonian...
Winterhook Ale
Redhook Brewery has announced its Winterhook Ale for 2014, which is the 30th year the seasonal brew is being offered. The 6% ABV ale contains pale, Munich and dark chocolate malts; Cascade, Centennial and...
Bud Light Announces Super Bowl Plans
The beer brand is creating the Bud Light House of Whatever for Super Bowl XLIX, also utilizing its hashtag #UpForWhatever from the 2014 ad campaign. From the press release:
ST. LOUIS (Nov. 24, 2014) –...