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Global Spirits Consumption to Hit 3.2 Billion Cases by 2020

The global spirits market is forecast to grow by almost 122 million nine-litre cases between 2014 and 2020, and to surpass 3.2 billion cases...

What is a Craft Spirit in 2019?

That the term “craft” has lost its meaning is nothing new. For years now the word has come to mean a broad swatch of things....

Bulleit Adds 12-Year-Old Rye to Lineup

Diageo-owned Bulleit Distilling Co. has announced the launch of their new 12-year-old rye whiskey. The brand helped jumpstart the modern rye revival in 2011 with...

6 Trends in Scotch Seen By Jim Beveridge, Johnnie Walker Master...

Jim Beveridge has seen a few trends come and go in the Scotch category. He’s worked for Johnnie Walker for more than 36 years....

7 Whiskey Trends in 2018

Whiskey is amidst a new golden age. American whiskey grew 6.4% in volume in 2017 to reach 23.2 million 9-liter cases. Bourbon's volume increased 6.7% last...

8 American Whiskey Trends in 2019

No question about it: American whiskey is in a new golden era. Category sales have reached heights unseen since the 1960s, the last time brown...

Diageo’s ‘Whiskey 5’ Displays Educate Customers About Taste Profiles

The booming market for brown spirits has attracted numerous new consumers. A full 25% of whiskey purchases are now made by new entrants to the...

Spiced and Flavored Rums Drive Growth

If you’re looking for liveliness and interest in rum these days, it’s probably happening in the flavored and spiced sector of the category. Rum’s overall...

The 2018 Spirits Growth Brands

Keeping up with hundreds (if not thousands) of new product releases every year is a daunting task for retailers. How can members of the...

8 Cocktails for St. Patrick’s Day

It’s nearly St. Patrick’s Day, which for many means corned beef and cabbage, green beer, Irish coffee and whiskey, music and plenty of conviviality....
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