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Global Spirits Consumption to Hit 3.2 Billion Cases by 2020

The global spirits market is forecast to grow by almost 122 million nine-litre cases between 2014 and 2020, and to surpass 3.2 billion cases...

Spiced and Flavored Rums Drive Growth

If you’re looking for liveliness and interest in rum these days, it’s probably happening in the flavored and spiced sector of the category. Rum’s overall...

7 Whiskey Trends in 2018

Whiskey is amidst a new golden age. American whiskey grew 6.4% in volume in 2017 to reach 23.2 million 9-liter cases. Bourbon's volume increased 6.7% last...

What is a Craft Spirit in 2019?

That the term “craft” has lost its meaning is nothing new. For years now the word has come to mean a broad swatch of things....

6 Trends in Scotch Seen By Jim Beveridge, Johnnie Walker Master...

Jim Beveridge has seen a few trends come and go in the Scotch category. He’s worked for Johnnie Walker for more than 36 years....

Bulleit Adds 12-Year-Old Rye to Lineup

Diageo-owned Bulleit Distilling Co. has announced the launch of their new 12-year-old rye whiskey. The brand helped jumpstart the modern rye revival in 2011 with...

Diageo’s ‘Whiskey 5’ Displays Educate Customers About Taste Profiles

The booming market for brown spirits has attracted numerous new consumers. A full 25% of whiskey purchases are now made by new entrants to the...

8 American Whiskey Trends in 2019

No question about it: American whiskey is in a new golden era. Category sales have reached heights unseen since the 1960s, the last time brown...

Cask Conditioned

Irish whiskey is still high-proof strong after so many years of double-digit growth. More than riding on the coattails of American’s infatuation with whiskey,...

8 Trends That Drove the Distilled Spirits Market in 2015

Sales of distilled spirits grew 2015, in line with sustained gains in recent years. But an increase in one category can come at the cost...
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