Why Have Scotch Sales Fallen Flat?
It's boom time for most brown spirits — but not Scotch.
The category is the rare whiskey/whisky that's not rapidly rising in America. Overall, Scotch's sales volume was down 1.5% in 2017 to 9.29 million...
Corbett Takes Helm at Newly Launched Zamora Company USA
Zamora Company USA — a new Dallas-based joint venture owned by Zamora Company and Old Nassau Imports — has appointed spirits industry veteran William “Bill” Corbett as CEO, effective immediately.
Corbett joins the business from...
Laphroaig Unveils 2018 Cairdeas Expression
Laphroaig has unveiled the 2018 edition of its collectable Cairdeas Scotch series: Laphroaig Cairdeas Fino Cask.
Each year, Laphroaig Distillery Manager, John Campbell, crafts a limited-edition malt to "celebrate friendship," which is “Cairdeas” in Gaelic.
Released in...
New Report Explores U.S. Consumer Drinking Preferences
The tech company Morning Consult has released a study that looks into the drinking habits of modern U.S. consumers. The survey was conducted among 2,201 U.S. adults from July 17-18, 2018.
Key takeaways include signs that Americans...
Gin Trends in 2018
Variety is the spice of gin. Novelty in styles and flavors has driven interest—and sales—in the category.
“We carry 37 different gins at Lizz’s Wine & Spirits,” says Aaron Wells, proprietor of the Oak Ridge,...
Smirnoff Launches Moscow Mule-Flavored Vodka
Smirnoff vodka, the co-creator of the original Moscow Mule back in 1941, has re-invented the classic cocktail with the launch of its new flavor variant: Smirnoff Moscow Mule.
This new product combines zesty ginger and...
Diageo’s Organic Net Sales Grew 5% in 2018
The global drinks corporation Diageo recently announced their preliminary results for fiscal year 2018 — including +5% in organic net global sales.
The reported net sales of $16.1 billion were lower at +0.9%, however, due...
E. & J. Gallo Named Exclusive Importer of Diplomático Rum
E. & J. Gallo Winery announced today that it will become the exclusive U.S. importer for the luxury rum brand Diplomático.
Produced by Destilerías Unidas S.A. in Venezuela, Diplomático dates back to 1959. Today the rum...
From Sotol to Soju, How Bartenders Are Using Exotic Spirits
Editor's Note: Since so many beverage trends begin on-premise, we occasionally cross-post content from our on-premise sister publications, Cheers magazine.
As guests become more sophisticated about spirits, they want to learn more about and sample...
Video: How to Make a Macallan Maple Old Fashioned
The Macallan Scotch whisky was in Manhattan yesterday as part of an activation that highlights their new distillery and visitor experience.
The activation placed people in a 4D experience that transported participants to the Scotland...