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Latest news for spirits: Whiskey, bourbon, scotch, vodka, brandy & cognac, tequila, rum, gin, liqueurs and other spirits

Stoli’s 100 Days to Squeeze

The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release:   NEW YORK,June 19, 2014 –Stoli® Vodkais positioning the Lemonade cocktail as the must-have...

New Jack Daniel’s Offering in China

Jack Daniel's No. 27 Gold, a double-barreled and double-mellowed expression of the brand's Old No. 7 Tennessee Whiskey, is now available in Asia. From the press release:   LYNCHBURG, Tenn., (JUNE 18, 2014) – For the...

Taking Home the Spirit with el Jimador

Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:   LOUISVILLE,...

TY KU’s Virtual Sommelier

TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:   TY KU Sake &...

Explore Bacardi’s Good Spirited Global Sustainability Initiative

Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:   Hamilton, Bermuda, June...

Bringing Together Scotch and Tequila

Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:   Senior representatives of...

New Sociability Campaign from Burnett’s

Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:   BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...

Serrallés Looking to the Next 150 Years

Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...

Diageo Building Boom in Shelby County, KY

The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:   Diageo today...

Kahlua Shaking Up Summer

Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:   NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...