What’s The Difference: Tequila, Mezcal, Bacanora, Raicilla, Sotol
A wide range of spirits can be distilled from agaves. Here's a quick rundown of that spectrum and a look at what defines each different category of agave spirits:
Mezcal
Mezcal is the over-arching category of Mexican spirits fermented and distilled from...
On-Premise Tequila Trends In 2017
Editor's Note: In an effort to keep readers up to date about on-premise trends, which often predict the next retail trends, we occasionally cross post pertinent content from our sister publication, Cheers.
Sophisticated tequila programs...
What Exactly Are Craft Spirits?
What exactly is a craft spirit? The answer depends on whom you ask.
Numerous retailers have embraced the concept of American craft spirits as an efficient marketing term, creating shelf areas to accommodate the explosion of new brands. Some...
6 Trends Driving Gin Sales In 2017
Gin is a spirit that people have long predicted will take off in America. While the wait may continue for that Great Gin Boom, certain aspects of the category have seen positive movement in...
Interview: Jägermeister’s CEO On The Future Of The Brand
The more things change for Jägermeister, the more they stay the same. Despite a new bottle and newly named U.S. importer for the world’s eighth best-selling premium spirit, Jägermeister’s 56-ingriedient recipe remains unaltered since...
Can Irish Cream Expand Beyond Holiday Sales?
Every retailer knows when Irish Cream sells best: the fourth quarter and St. Patrick’s Day. The three months of Q4 alone can account for 50-60% of yearly sales for some Irish cream brands.
But can...
Johnnie Walker Launches ‘Blenders’ Batch’ Experimental Program
Johnnie Walker announced today the introduction of its new Blenders' Batch series into the U.S.
The program is intended to highlight the "art of blending" that goes on in Johnnie Walker production.
These labels of these limited-edition, experimental...
Bulleit Opens $115M Distillery In Kentucky
The Diageo-owned Bulleit whiskey brand has officially opened its new distillery, a $115-million facility in Shelbyville, Kentucky.
Already a major global brand in brown spirits, Bulleit plans to expand production significantly with the new distillery (pictured...
Can Mezcal Boom In The U.S.?
In terms of flavor, mezcal is to tequila as Japanese whisky is to Scotch. The concept and core are similar, but the secondary notes vary widely.
But while Japanese and Scotch whiskies are different styles...
Here Come Cannabis Cocktails
Editor's note: in an effort to keep retailers informed about on-premise trends, we occasionally cross-post content from our sister publication Cheers, which covers the beverage side of bars and restaurants.
Marijuana compounds are making their way...