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DISCUS Offers Free ‘Alcohol and Moderation’ Brochure for Alcohol Awareness Month

The Distilled Spirits Council (DISCUS) is marking Alcohol Awareness Month by offering adult consumers a free brochure with information about alcohol consumption and the adult diet. “Alcohol Awareness Month is a good time for adults to...

How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks

The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer campaigns (and products) that are authentic and sharable. Sponsorships...

Luxco Announces Plans for $35M Distillery in Bardstown, Kentucky

Luxco announced today that the company has finalized plans to build a $35-million distillery near in Nelson County, Kentucky Luxco has chosen to build the distillery on a 70-acre site (pictured above) off state highway...

Disaronno Announces New VP National Sales Manager

Disaronno International has promoted William Mickel  to the position of Vice President, National Sales Manager. Previously, Mickel served as Regional Director of Control States. He was prompted into this newly created role in effort to further bolster the Disaronno...

Beam Suntory Names New CMO of Marketing

Beam Suntory officially has a new marketing CMO. The global drinks giant announced today that Rebecca Messina will join the company as Senior Vice President & Global Chief Marketing Officer. The move is effective April 25th. Messina comes to...

Q&A: Master Distiller German Gonzalez Talks Aging Tequila in Scotch Barrels

The recent boom in craft alcohol and connoisseurship has given rise to creative production techniques, including in barrel-aging. Distilleries know that modern drinkers expand their palates beyond one single category. This has led to some interesting crossovers, like whiskey aged...

Tasting: ‘The Last Great Malts’ From John Dewar & Sons

Blind-taste someone with scotch and they’ll struggle to tell the difference between blends and single malts. But remove the blindfold and they’ll likely reach for the latter. Why is that? John Dewar & Sons Brand...

Vision of Perpetuity: How Brown-Forman Has Remained Family-Owned for 145 Years

Note: This feature ran in a supplement in the latest issue of Beverage Dynamics that celebrated family-owned businesses in the beverage alcohol industry. “Talking about the Brown family is like pulling at a ball of string,” says...
Luxco

Luxco Acquires VEEV Spirits

St. Louis-based Luxco has announced an agreement to acquire Los Angeles-based VEEV Spirits from founders Courtney and Carter Reum. The VEEV portfolio includes VEEV Spirit, a 70-proof vodka alternative, and VitaFrute Cocktails by VEEV, a line...

Rapper Drake Unveils First Look at Whiskey Brand

Drake took another step recently towards joining the ranks of musicians who become alcohol entrepreneurs. Last month the rapper unexpectedly announced on Instagram that he would launch his own whiskey brand. All that were revealed was...